App Engagement

You’ve spent weeks or even months developing your mobile app, publishing it on the App Store and/or Google Play Store, doing App Store Optimization (ASO) and promoting it through different channels. You are now more visible on the app markets and users are downloading your product. It’s great that you’re getting the results for which you’ve been working hard for a while, but what’s next? Now you should pay attention to mobile app engagement in order to maintain this success, maximize your customer loyalty and grow your user base even more. 

We can simply define mobile app engagement as the process of building healthy and motivating relationships with your mobile audience and providing them with encouraging reasons to take action in your app again. This can be done in many ways including the use of mobile push notifications, in-app messages, SMS, emails and more.

There are tens of app engagement platforms in the market that offer highly useful and advanced solutions to make it easier for you to engage with your users. As Mobile Marketing Reads, we’ve listed the best ones for you with their main features, user reviews, website and social media links.