AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
TikTok and Universal Music Group forge new agreement, ending feud
Universal Music Group (UMG) and TikTok have reached a significant agreement, marking the end of a dispute that led to UMG pulling its music from the platform earlier this year. This “multi-dimensional” deal will bring UMG’s extensive roster of artists, including Taylor Swift, Drake, and Olivia Rodrigo, back to TikTok’s one billion-plus users after the […] More
- in Deals and IPOs, News
Permira acquires majority stake in digital fraud detection startup BioCatch at $1.3B valuation
Digital fraud detection and financial crime prevention startup BioCatch today announced that global private equity firm Permira has agreed to acquire a majority stake in the company. Existing shareholders Sapphire Ventures and Macquarie Capital will also increase their investments alongside the fund’s acquisition. The transaction, valued at $1.3 billion, is expected to propel BioCatch’s global […] More
- in News, Trends & Reports
Gaming investments surge to $2.2 billion in Q1, DDM report finds
Digital Development Management (DDM) has revealed that gaming investments soared to $2.2 billion in the first quarter of this year, marking a significant increase compared to the same period last year. Although there was a notable decline in value compared to Q4 2023, excluding Microsoft’s acquisition of Activision Blizzard, Q1 2024 nearly doubled the previous […] More
