AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsValorant Mobile leads China’s 2025 game launches with record DAUs and 50m+ MAUs
Tencent’s latest financial disclosure points to a dominant year for its gaming portfolio, led by the rapid rise of Valorant Mobile, which has become China’s strongest mobile game launch of 2025. Released on August 19, Valorant Mobile posted the highest first-month daily active users (DAUs) and revenue of any new mobile title in China this […] More
- in Insights, News, Trends & Reports
YouTube and Facebook remain dominant as new Pew data shows shifts in U.S. social media use
New research from Pew Research Center outlines how Americans are using social platforms in 2025, with YouTube and Facebook continuing to hold the largest share of adult users while other apps see steady growth. According to the survey of more than 5,000 U.S. adults, 84% report ever using YouTube, keeping it at the top of […] More
- in News, Trends & Reports
Influencer ads drive 159% more engagement, TikTok data shows
Creator-driven advertising is increasingly shaping digital marketing decisions, with new data from TikTok and industry researchers indicating that influencer-led content delivers significantly stronger results than traditional branded ads. TikTok’s latest analysis shows that ads produced or fronted by creators generate a 70% higher click-through rate and 159% higher engagement compared with non-creator ads purchased at […] More
