AD WHALES
Ad whales are a small group of users generating a great amount of mobile app revenue, simply by watching and engaging with ads.
In mobile games, whales are defined as the small group of players who spend large amounts of money in free game apps.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsOpenAI ad pilot surpasses $100M run rate within weeks of launch
OpenAI has reached an annualized revenue run rate exceeding $100 million from its advertising pilot less than two months after its rollout in the United States, according to reporting by CNBC. The ad initiative, introduced earlier this year, targets free users and subscribers to ChatGPT Go, marking the company’s initial move into advertising as a […] More
- in News, Trends & Reports
AI video apps gain momentum as OpenAI prepares to shut down Sora
A week after OpenAI confirmed plans to discontinue its Sora video generator, competing apps are reporting early gains in user activity, according to data cited by Bloomberg. Among the primary beneficiaries is Kling AI, developed by Kuaishou Technology. The app recorded a 4% increase in global weekly active users, reaching approximately 2.6 million in the […] More
Spotify expands advertising push with visual formats and new campaign tools
Spotify has introduced new advertising formats and campaign tools as it broadens its monetization strategy beyond audio, following a rise in user engagement across its platform. The company unveiled a new interactive carousel ad format, currently in testing, which allows advertisers to display swipeable cards within the “Now Playing” interface. Each carousel can include up […] More
