Apple sets 2027 deadline to retire Campaign Management API in shift to unified ads platform

Apple has outlined plans to phase out its existing Ads Campaign Management API, signaling a broader transition toward a consolidated advertising infrastructure built around a new Ads Platform API.

According to newly released preview documentation, the current Campaign Management API—used by developers and marketers to programmatically manage advertising campaigns on the App Store—will be discontinued on January 26, 2027. After that date, the API will no longer support campaign creation, management, or reporting functions.

The replacement, Apple’s Ads Platform API, is designed to expand beyond App Store advertising and incorporate additional surfaces, including placements within Apple Maps. The shift reflects a move toward unifying Apple’s advertising capabilities under a single system with broader functionality and updated tooling.

Apple is advising developers and advertisers to begin migrating to the new API as early as possible to avoid service interruptions. The company’s documentation highlights structural differences between the two systems, along with new features intended to improve campaign management workflows and extend reach across Apple’s ecosystem.

The Campaign Management API, currently in its fifth version, has served as the primary programmatic interface for managing Apple Search Ads. Its deprecation will require advertisers relying on automated campaign operations to update their integrations ahead of the 2027 cutoff.