Reattribution
Reattribution is when a user re-install a mobile app thanks to a re-engagement campaign. A re-install event from a re-engagement campaign is not counted as a new install and a new postback is not created for this install.
A reattributed user is a returned user who once uninstalled an app and doesn’t use it for a long time. Churned users who have not had any bad experiences are qualified target audiences for mobile app developers and mobile advertisers because they showed interest in the app at least for a specific time period. Re-engagement campaigns help to convert those users again and reattribution models assign the re-installs to the original attribution source.
Reattribution window indicates the time period between re-installing of an app and re-assigned the install to the original attribution source (the source of the first install)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in InsightsGenerative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
- in Deals and IPOs, News
Didomi acquires Sourcepoint, expanding footprint in global privacy tech
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market. The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake […] More
TikTok’s reportedly planning a U.S.-only ‘M2’ app as ByteDance nears sale to avoid ban
TikTok may soon sidestep its looming U.S. shutdown with a new ownership deal and an American-only version of the app, as the company races to comply with the Protecting Americans from Foreign Adversary Controlled Applications Act. According to a new report from The Information, TikTok’s parent company ByteDance is close to finalizing a sale agreement […] More
