Last Click Attribution
Last click attribution is an attribution tracking model where an app installed by a mobile user is attributed to the publisher generating the last click.
The model has become insufficient because it became open to mobile ad fraudsters because of its technical barriers. Today, fraudsters manipulate the last click easily with mobile ad fraud methods including click injection and click spamming. Multi touch attribution has become much more reliable for mobile advertisers to prevent fraud.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsGoogle stands firm in defense of Play Store against Epic Games’ demands
Google is pushing back against proposed sweeping changes to its Play Store, put forth by Epic Games, in their ongoing antitrust battle. In a filing late on Thursday in San Francisco federal court, Google argued against Epic’s proposals, stating that they would severely hinder its ability to compete in the market. Last year, Epic successfully […] More
Google Play Store introduces ‘Government’ apps badge for official Android apps
Google is rolling out a new “Government” badge in the Play Store to help users easily identify official Android apps affiliated with government entities. The badge, featuring a building icon, will appear in the main Apps feed, search results, and on app listings, prominently displayed next to an application’s rating. Tapping on the badge provides […] More
- in News
Apple extends core technology fee to iPadOS apps
Apple is set to extend its newly introduced core technology fee (CTF) to iPadOS apps downloaded from its App Store, following the inclusion of the iPad operating system in a list of key services subject to EU tech rules. The tech giant announced in March that it would impose a CTF of 50 euro cents […] More
