Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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in News, Trends & ReportsGlobal gen AI spending set to skyrocket to $644 billion in 2025
The worldwide investment in generative artificial intelligence (GenAI) is poised to reach an astounding $644 billion in 2025, marking a 76.4% surge from the previous year, according to a recent forecast by Gartner. This rapid growth underscores the evolving landscape of AI-driven technology, as businesses seek to capitalize on advancements in foundational models and AI-powered […] More
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Apple and Google app stores found hosting VPNs tied to sanctioned Chinese firm
A recent investigation has uncovered that Apple and Google have been hosting multiple virtual private network (VPN) apps with direct links to a Chinese cybersecurity firm sanctioned by the U.S. government. These VPN apps, which have collectively amassed millions of downloads, are associated with Qihoo 360, a company accused of having ties to the Chinese […] More
Roblox expands monetization with Google-powered rewarded ads
Roblox, the massively popular gaming platform with over 85 million daily active users, is taking a significant step forward in its monetization strategy. The company has officially partnered with Google to introduce Rewarded Video Ads, offering players in-game rewards in exchange for watching ads. This move not only opens new revenue streams for developers but […] More
