Click Spam
Click spam (as known as click flooding) is a very common type of mobile ad fraud where fraudsters send a large number of clicks from real app users who haven’t made them. The aim here is to deliver the last click before an install. Fraudsters can send a fraudulent click to an ad from a user who never sees or even clicks the ad. Because it is stealing the attribution of organic app installs, Click Spamming is a type of attribution fraud.
CTIT analysis and click to install conversion rate can help mobile advertisers to see if their mobile ad campaigns are victims of click click spamming. If CTIT(Click to Install Time) is very short, it can be an indicator of click spamming. Attribution tools and third party mobile ad fraud prevention tools can help mobile advertisers to save their budget from click spamming.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsLondon becomes the third-largest global hub for gaming professionals
London has officially risen to become the world’s third-largest hub for gaming professionals, overtaking key cities in North America and Europe. According to new industry research conducted by Unscrambled and BOP for Games London, the UK capital now boasts over 13,700 gaming professionals, ranking just behind Los Angeles (22,600) and San Francisco (14,100). This milestone […] More
Spotify unveils Gen AI ads and programmatic buying with Spotify Ad Exchange
Spotify has introduced a transformative shift in its advertising business, unveiling its latest innovations at the Spotify Advance event in New York City. The streaming giant has debuted Gen AI-powered ads alongside the Spotify Ad Exchange (SAX), a new programmatic offering designed to modernize and streamline the ad-buying experience. The launch of SAX allows advertisers […] More
- in News, Trends & Reports
Truecaller hits 450 million monthly active users
Truecaller, the widely popular caller identification and spam-blocking app, has reached a significant milestone, surpassing 450 million monthly active users. The Swedish-based company announced that it added 50 million users over the past ten months, with 15.5 million joining since the beginning of 2025. The platform, which started as a simple caller ID service, has […] More
