BANNER ADS
A banner ad is a graphical display ad unit which can be displayed on the top or bottom of the screen, or sticked to the whole screen. The most common pricing models for banner ads are CPM and CPC. Being the cheapest ad format, mobile banner ads are still very popular because of its ease of implementation.
Mobile Banner Ad Sizes
Although it is possible to create custom sized banner ads, there are some standard banner size options to be used for app monetization.
- Standard Banner (320×50): The smallest size to be displayed at the top or bottom of the screen
- Large Banner (320×90)
- IAB Medium Rectangle Banner (300×250)
- Smart Banner (320×50) & (728×90)
Interactive Banner Ad Types
There are “much” interactive types of mobile banner ads that app developers consider to increase conversion.
Expandable Banner Ads: These banner ads are ideal for mobile app developers who want to avoid being annoying to app users. In a typical expandable banner ad, there is a brand/app logo, and a call to action text in a small rectangular banner along with an arrow that allows users to widen the banner to see the full message.
Interactive Banner Ads: This banner ad type is designed to give more content that mobile app users can interact with in order to increase awareness and conversion.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsWPP Media and Criteo partner to power performance-driven CTV advertising
WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV. The partnership integrates Criteo’s commerce signals with WPP Media’s AI-powered Open Intelligence platform, giving advertisers new tools to deliver measurable outcomes such as foot traffic and sales through premium CTV inventory. The collaboration introduces curated Deal IDs—powered by Criteo’s […] More
- in News
Australia expands under-16 social media ban to include YouTube
Australia has reversed its previous decision to exempt YouTube from its under-16 social media restrictions, adding the video-sharing platform to the list of services from which minors will be barred starting December 10, 2025. The move comes amid increasing concern from regulators and lawmakers over children’s exposure to harmful content online. The initial exemption granted […] More
App Store introduces 13+, 16+, and 18+ ratings in overhaul of age classification system
Apple has introduced significant changes to its App Store age rating system, aiming to give users — especially parents and guardians — a more accurate view of content suitability. The update adds more specific age categories, revises developer responsibilities, and strengthens compliance requirements to align with regional regulations and evolving app functionalities. Under the new […] More
