Retention Rate
Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
TikTok introduces new high-visibility ad formats as it expands brand partnerships
TikTok has unveiled a series of new advertising products designed to increase brand visibility and enable more structured storytelling across its platform, as the company works to strengthen its position with advertisers and expand its revenue streams. The announcements, made during a presentation to advertisers in New York, come at a time when the platform […] More
Google expands Gemini’s role in DV360 to automate media buying and measurement
Google is deepening the integration of its Gemini AI models into Display & Video 360 (DV360), positioning the demand-side platform as a more automated system for media planning, execution, and performance analysis. Announced during the company’s NewFronts presentation, the update shifts Gemini from a supporting role—previously focused on recommendations and insights—to a central layer within […] More
- in News, Trends & Reports
AI-driven ad automation pushes costs higher as engagement stalls
AI-powered advertising tools from major platforms are increasing efficiency in media buying, but new data suggests they are not delivering corresponding gains in user engagement. According to Industry KPI data cited by Emplifi, automation systems such as Meta Advantage+ and Google Performance Max are optimizing bids and placements in real time, intensifying competition within ad […] More
