Retention Rate
Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Steam Revenue and User Statistics (2025)
Steam, which allows players all over the world to have all kinds of different games digitally, is an online game distribution platform owned by Valve, one of the biggest stakeholders in the game world. Launched in September 2003, the platform is among the most popular distribution services in the world, thanks to its awe-inspiring features […] More
Unite 2025: Unity expands tools to Unreal Engine developers amid cross-platform push
At its annual Unite 2025 conference in San Francisco, Unity announced a series of initiatives aimed at increasing interoperability and deployment options for game developers. Among the most notable developments, Unity revealed that its new in-app purchase (IAP) software development kit (SDK) will now be available to Unreal Engine developers. Epic Games founder Tim Sweeney […] More
Uber Revenue and Usage Statistics (2025)
What is Uber? Founded in 2009 by Travis Kalanick, Garrett Camp, and Oscar Salazar, Uber is a San Francisco based ride-sharing mobile application that allows users to request a ride anywhere, anytime they want. Company Overview Headquarter San Francisco Bay Area, West Coast, Western US Number of Employees 85.000+ Founded Date Mar 2009 Founders Travis […] More
