Retention Rate
Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
188 Views
in News, Trends & ReportsSocial Media’s Double Edge: Teens Find Connection and Mental Health Resources Amid Rising Concerns
While rising rates of poor mental health among U.S. teens have sparked concern among parents, educators, and health professionals, new research paints a more nuanced picture of the role social media plays in adolescent well-being. According to two comprehensive studies conducted by the Pew Research Center, teens are not simply passive victims of online platforms […] More
126 Views
in News, Trends & ReportsPodcast advertising surges past $2 billion as digital ad market rebounds
Despite broader economic headwinds and industry-wide ad pullbacks, podcast advertising is proving to be a resilient and rapidly growing sector within the digital media landscape. According to a new joint report from the Interactive Advertising Bureau (IAB) and PwC, podcast ad revenues in the United States soared to $2.43 billion in 2024—a 26.4% year-over-year (YoY) […] More
199 Views
in NewsUnbundling the Giant: Navigating the Potential Breakup of Google’s Ad Tech Empire
On April 17, 2025, a U.S. federal judge ruled that Google holds an illegal monopoly in the digital advertising market, marking a pivotal moment in the tech industry. This decision, stemming from the Department of Justice’s antitrust case, has ignited discussions about the future of digital advertising and the potential ramifications of dismantling Google’s ad […] More