Retention Rate
Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsIndia reverses mandate to preload Sanchar Saathi cybersecurity app on smartphones
India’s government has withdrawn its order requiring smartphone manufacturers to pre-install the state-run cybersecurity app Sanchar Saathi on all new devices. The decision follows criticism from privacy advocates, opposition parties, and concerns from major tech companies over potential surveillance and user privacy risks. The communications ministry announced on Wednesday that the app will remain voluntary, […] More
- in News, Trends & Reports
Cyber Monday 2025 online spending climbs to $14.25B as mobile shopping and BNPL hit new highs
Cyber Monday 2025 generated a record $14.25 billion in U.S. online spending, according to new data released by Adobe. The total represents a 7.1% year-over-year increase and surpassed Adobe’s earlier projection of $14.2 billion. During the peak shopping window between 8 p.m. and 10 p.m., consumers spent roughly $16 million per minute, maintaining Cyber Monday’s […] More
- in News, Trends & Reports
Global eCommerce app downloads jump 45% since 2019 as emerging markets reshape mobile shopping
Global demand for mobile shopping continues to accelerate, with annual eCommerce app downloads rising from 4.36 billion in 2019 to 6.35 billion in 2025—an increase of more than 45%. The growth, which reflects a compound annual rate of 6.5%, underscores how mobile-first consumption and new digital retail formats are reshaping the global commerce landscape. According […] More
