Mobile App Localization
App localization is adjusting a mobile app’s metadata and app content to fit in specific countries with its language, culture, and preferences.
It is an important tool in app store optimization (ASO) to get the most out of the countries that an app developer wants to enter. It should be conducted carefully in order to get advantage from app localization.
The elements that can be localized by app developers:
- Keywords & App Description
- App Icon
- App Screenshots
- App Preview Video
- App Name (if needed)
- In-App Content
- Communication & Support Channels
Learn more about mobile app localization and why you should consider it.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
244 Views
in Deals and IPOs, NewsTripledot acquires Supersonic from Unity in $40 million hybrid-casual expansion
Tripledot Studios has agreed to acquire Supersonic, Unity’s mobile game publishing business, in a $40 million deal aimed at strengthening its position in the hybrid-casual games market. The transaction expands Tripledot’s publishing capabilities by combining its portfolio of live-operated titles with Supersonic’s developer network and publishing expertise. Founded in 2019, Supersonic has worked with hundreds […] More
-
418 Views
in Deals and IPOs, NewsNielsen to acquire DoubleVerify in $2.15B deal to expand media measurement capabilities
Nielsen has entered into a definitive agreement to acquire DoubleVerify in an all-cash transaction valued at approximately $2.15 billion, a move that combines television audience measurement with digital media verification and advertising analytics. The acquisition is expected to strengthen Nielsen’s position as an independent provider of cross-platform media measurement and intelligence. Under the terms of […] More
-
445 Views
in InsightsBeyond Ads: 10 Most Profitable Alternative App Monetization Models
The mobile app economy has matured beyond the era when display ads were the default revenue strategy. While advertising still plays an important role for many publishers, growing privacy regulations, fluctuating ad rates, and increasing user expectations have encouraged developers to explore more sustainable monetization approaches. Today, the most successful apps rarely depend on a […] More


