Interstitials
Interstitial (interstitial ad) is a full screen ad covering the whole screen within a mobile app. Those ads are placed at natural pauses or after level achievements to avoid annoying app users. Interstitial ads can be static banners or dynamic ads allowing interaction like playable ads.
They are preferred by app developers because they are better than banner ads in terms of their size and the area they have to convince users. Placement, frequency, and the starting points of interstitial ads are important for conversion optimization.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsApp Store ecosystem generated $1.4 trillion in 2025
The global App Store ecosystem facilitated $1.4 trillion in developer billings and sales during 2025, marking nearly threefold growth since 2019, according to a new economic study conducted by Analysis Group and released by Apple. The report found that more than 90% of the revenue generated through the App Store ecosystem was earned without developers […] More
-
in Deals and IPOs, NewsLiftoff raises $437 million in US IPO, reaches $3.83B valuation
Mobile advertising and monetization platform Liftoff has gone public, raising $437 million and achieving a market valuation of approximately $3.83 billion. The company priced its offering at $23 per share, above the previously announced range of $20 to $22. A total of 19 million shares were sold, with trading beginning on June 4 under the […] More
-
in News, Trends & ReportsAsia and MENA gaming revenue projected to reach $103.6B by 2030 as player base nears 2 billion
The video game market across Asia and the Middle East and North Africa (MENA) is on track to surpass the $100 billion revenue milestone by the end of the decade, driven by continued growth in emerging markets, rising player spending, and an expanding gamer population. According to Niko Partners’ latest report, video game revenue across […] More