Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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Roku opens up CTV ad buying with new self-serve Ads API suite
Roku is introducing a new self-serve advertising API suite designed to give developers and advertisers broader access to its CTV ad capabilities. The launch marks a shift toward greater interoperability in the CTV ecosystem, aligning Roku’s platform more closely with the programmatic and API-driven workflows that advertisers already use in channels like social media. The […] More
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MoEngage raises $100M to expand AI-driven customer engagement platform globally
MoEngage, a customer engagement software provider operating across 75 countries, has raised $100 million in a new funding round co-led by Goldman Sachs Alternatives and A91 Partners. The Series F round includes both primary and secondary share transactions and brings the company’s total funding to more than $250 million. The company develops tools for consumer-facing […] More
