Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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LATEST MOBILE MARKETING NEWS
in NewsWPP rebrands GroupM as WPP Media in strategic shift toward AI-integrated marketing
WPP has officially rebranded GroupM as WPP Media, a move signaling a broader transformation within the global advertising and marketing giant as it aligns itself with the demands of an increasingly AI-driven media environment. The rebranding consolidates the company’s media services under a unified identity and represents a deeper integration of data, technology, and talent […] More
- in News
Appcharge and AppsFlyer unite to streamline mobile game payments and cross-platform analytics
Appcharge and AppsFlyer have announced a new strategic partnership to integrate mobile and web store analytics into a single platform. The collaboration enables developers to track player behavior and purchases across both in-app and web environments with a unified view. Historically, marketing analytics platforms like AppsFlyer provided visibility only into in-app purchases. This left a […] More
- in News, Trends & Reports
News influencers expand to Bluesky but maintain strong presence on X
A growing number of U.S.-based news influencers, particularly those with left-leaning political views, are expanding their social media presence to Bluesky, a decentralized platform launched as an alternative to X (formerly Twitter). However, new data from the Pew Research Center shows that while Bluesky adoption is increasing, most influencers continue to remain active on X, […] More
