Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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LATEST MOBILE MARKETING NEWS
Apple to expand advertising inventory in App Store search results starting 2026
Apple is preparing to increase the number of advertisements shown within App Store search results, broadening its advertising footprint as early as 2026. The company disclosed the changes through updates to its Apple Ads documentation, outlining new placements designed to appear alongside existing search result ads. At present, App Store searches display a single sponsored […] More
Apple enables alternative app stores on iPhones in Japan under new competition rules
Apple has begun allowing alternative app marketplaces on iPhones in Japan, marking a significant shift in its App Store policies as the company moves to comply with the country’s new Mobile Software Competition Act (MSCA). Under the updated rules, developers in Japan can launch their own app stores on iOS and distribute apps outside Apple’s […] More
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Coursera to Acquire Udemy in $2.5 Billion All-Stock Deal
Coursera and Udemy have agreed to combine in an all-stock transaction that values the merged company at approximately $2.5 billion, bringing together two of the largest U.S.-based online education platforms amid growing consolidation in the sector. Under the terms of the deal, Udemy shareholders will receive 0.8 shares of Coursera stock for each Udemy share […] More
