Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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LATEST MOBILE MARKETING NEWS
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Unity has announced the broad availability of its Ad Quality tool as a free, standalone SDK, making it accessible to all publishers regardless of their mediation platform. The tool is designed to provide developers with greater transparency and control over in-game advertising across more than 25 ad networks. The move comes as new survey data […] More
Magnite expands CTV offering with programmatic Pause Ads
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The Best Location Sharing Apps for iPhone and Android
Although sharing our personal and instant information with internet giants is a matter of discussion today, sharing your location with your family and friends may be a need for many different reasons. In this article, we have brought together the best location sharing apps that you can use for various reasons such as security or […] More
