Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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in News, Trends & ReportsCasual mobile game downloads rise amid shifting revenue trends across key markets
The mobile gaming market is showing diverging signals: casual game downloads are rising globally, but revenue has largely plateaued in 2025, according to AppMagic’s newly released Casual LiveOps Report H1 2025. According to the report, global downloads of casual mobile games rose 6% year-over-year, jumping from 28.4 billion in H1 2024 to 30.2 billion in […] More
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Google proposes opening Play Store to all real-money games in India
Google has put forward a new proposal to India’s Competition Commission (CCI) that could significantly alter how real-money gaming (RMG) apps are distributed and advertised in the country, TechCrunch reported. The move is part of the tech giant’s effort to settle an ongoing antitrust investigation and respond to mounting pressure from Indian developers. The proposal, […] More
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WPP Media and Criteo partner to power performance-driven CTV advertising
WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV. The partnership integrates Criteo’s commerce signals with WPP Media’s AI-powered Open Intelligence platform, giving advertisers new tools to deliver measurable outcomes such as foot traffic and sales through premium CTV inventory. The collaboration introduces curated Deal IDs—powered by Criteo’s […] More
