Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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Repeat YouTube creator partnerships drive higher CTR and conversion rates
New performance data from Agentio indicates that long-term partnerships with YouTube creators deliver materially stronger advertising outcomes than one-off campaigns, with both clickthrough rates (CTRs) and conversion rates (CVRs) improving as brands repeat integrations with the same creators. According to the analysis, CTRs increase by roughly 10% with each additional integration involving the same creator. […] More
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