Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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in News, Trends & ReportsAI-assisted shopping drives early online holiday spending surge, Adobe data shows
U.S. consumers have pushed online holiday spending to nearly $79.7 billion in the first 23 days of November, marking a 7.5% year-over-year increase, according to Adobe’s latest analysis. The early-season momentum is being shaped not only by discounts rolled out ahead of Black Friday but also by a sharp rise in AI-assisted shopping behavior. Adobe’s […] More
- in News, Trends & Reports
Snapchat highlights rising post-holiday shopping activity as Q5 becomes a key marketing window
Snapchat is drawing attention to an often-overlooked period in the retail calendar, pointing advertisers toward the weeks following Christmas—now commonly labeled “Q5”—as a continued source of consumer spending. New survey data commissioned by Snap and conducted by Ipsos suggests that a substantial portion of its user base remains highly active during this time, both socially […] More
Latest Play Services update lays groundwork for media handoffs and item sharing
Google’s newest Play Services rollout is laying the groundwork for two notable upgrades to the Android ecosystem: streamlined media handoffs between devices and expanded item-location sharing within Find Hub. The update, version 25.46, began rolling out this week and introduces both consumer-facing improvements and developer-oriented APIs across connectivity, security, and system management. The update introduces […] More
