CPS - Cost Per Sale
CPS, stands for Cost Per Sale, is a pricing model where mobile advertisers pay when a sales generated from a mobile ad campaign. With CPS, advertisers minimize the risk of conversion from an ad campaign.
Sales can be any form of in-app purchases, products sold in an e-commerce app, or purchases of services via mobile apps. Mobile ad networks running CPS campaigns for mobile apps determine a fixed price per sales to be charged from mobile advertisers.
CPS= Advertising Cost / Total Number of Sales
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
IAB Tech Lab introduces Agentic RTB Framework to standardize AI-driven, low-latency programmatic trading
The IAB Tech Lab has released the first version of its Agentic RTB Framework (ARTF), a new technical standard aimed at modernizing how digital advertising systems communicate and transact in real time. The specification, now open for public comment, introduces an interoperable, container-based architecture designed to reduce latency in programmatic auctions and support the rise […] More
Apple introduces Mini Apps Partner Program with lower commissions
Apple has introduced a new Mini Apps Partner Program that lowers App Store commissions for qualifying mini apps, formalizing a shift in how the company handles these lightweight, web-based experiences. The move follows years of growing use of mini apps inside large platforms, particularly in China, and arrives as Apple faces increasing regulatory and political […] More
Google pushes ahead with developer verification system, adds controlled sideloading path for power users
Google is moving forward with its new developer verification system for Android apps while introducing measures to maintain flexibility for advanced users who prefer sideloading. The company confirmed that early access to the verification process begins this week, with full enforcement planned for 2026. The new policy, first announced in August, requires developers to verify […] More
