CPS - Cost Per Sale
CPS, stands for Cost Per Sale, is a pricing model where mobile advertisers pay when a sales generated from a mobile ad campaign. With CPS, advertisers minimize the risk of conversion from an ad campaign.
Sales can be any form of in-app purchases, products sold in an e-commerce app, or purchases of services via mobile apps. Mobile ad networks running CPS campaigns for mobile apps determine a fixed price per sales to be charged from mobile advertisers.
CPS= Advertising Cost / Total Number of Sales
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsMobile Marketing Reads partners with Mobidictum to expand industry media distribution
Mobile Marketing Reads is pleased to announce a new media partnership with Mobidictum, the games industry network. Through this collaboration, Mobile Marketing Reads becomes a strategic media partner within the Mobidictum Media Network. The partnership marks the first external editorial outlet to join Mobidictum Media Network, a curated group of third-party publications accessible via Mobidictum […] More
- in News
Apple to open iOS to alternative app stores and payments in Brazil after antitrust settlement
Apple has agreed to allow alternative app stores and third-party payment options on iOS in Brazil as part of a settlement with the country’s antitrust authority, concluding a dispute that has been ongoing since 2022. Brazil’s competition regulator, the Conselho Administrativo de Defesa Econômica (CADE), said its internal panel approved Apple’s proposed settlement, known as […] More
Federal judge halts Texas App Store age verification law ahead of January deadline
A federal judge in Texas has blocked the enforcement of a state law that would have required app marketplaces to verify users’ ages before allowing app downloads or access to paid in-app content, temporarily stopping a major regulatory shift for platforms such as Apple’s App Store. The Texas App Store Accountability Act (SB 2420) was […] More
