CPM - Cost Per Mille
CPM, stands for Cost Per Mille, is a pricing model where mobile advertisers pay for 1000 ad impressions. CPM model is mostly preferred with the goal of brand awareness instead of a specific action like install or click.
It is a risky model for advertisers so to ensure the effectiveness of a CPM campaign, mobile advertisers need to track click-through rate and click to impression rates.
CPM = Campaign Cost / 1.000 x Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsStudy: 71% of mobile gamers buy products the same day they see an ad
Advertising within mobile games is increasingly translating into immediate consumer purchases, according to a recent study conducted by Kantar for AppLovin. The research indicates that in-game advertising is becoming an increasingly influential driver of consumer commerce as mobile gaming audiences continue to grow. Survey findings show that 71% of mobile gamers in the United States […] More
AltStore PAL integrates fediverse features to expand app discovery on iOS
AltStore PAL, an alternative iOS app marketplace operating under new regulatory frameworks in regions such as the European Union and Japan, has introduced a set of social web features that connect the platform to the broader fediverse ecosystem. The update allows the marketplace to interact with decentralized social platforms that use the ActivityPub protocol, including […] More
Google introduces Game Trials and AI Sidekick as Play expands toward cross-platform gaming
At the 2026 edition of the Game Developers Conference (GDC), Google outlined a series of updates aimed at expanding the gaming capabilities of Google Play, introducing features that allow users to test paid games before purchasing, access titles across devices, and receive in-game assistance through AI-powered tools. Game Trials Aim to Lower Barriers to Paid […] More
