CPM - Cost Per Mille
CPM, stands for Cost Per Mille, is a pricing model where mobile advertisers pay for 1000 ad impressions. CPM model is mostly preferred with the goal of brand awareness instead of a specific action like install or click.
It is a risky model for advertisers so to ensure the effectiveness of a CPM campaign, mobile advertisers need to track click-through rate and click to impression rates.
CPM = Campaign Cost / 1.000 x Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Everything Announced During the Fall Episode of The Android Show
Google’s Fall 2025 episode of The Android Show unveiled a wide range of updates centered on artificial intelligence, productivity, and extended reality, signaling a major step in the company’s AI-driven Android strategy. The announcements spanned across developer tools, app store operations, and hardware — with AI taking the spotlight throughout. AI Tools for Developers: The […] More
- in News, Trends & Reports
Mobile gaming fuels $21B quarter as cross-platform strategies reshape industry growth
Global gaming revenues are reaching new heights, with mobile titles driving record in-app purchases and cross-platform integration redefining how publishers build and monetize franchises, according to new reports from eMarketer and Sensor Tower. In Q3 2025, mobile gaming generated $21 billion in in-app purchase revenue worldwide — a level not seen since pandemic peaks, eMarketer […] More
- in News, Trends & Reports
Middle East outpaces global app growth with rapid AI adoption and market expansion
The Middle East’s mobile app ecosystem is entering a period of rapid expansion and transformation, according to the 2025 Middle East App Growth Report by Bidease and Sensor Tower. The report, based on insights from 425 regional marketers and app market data, reveals that the Gulf Cooperation Council (GCC) continues to outperform global benchmarks across […] More
