Casual Games
Casual game is a mobile game genre consisting of easy to play games with simple instructions and simple user interface. They have shorter sessions compared to other game categories on app stores.
Most of the casual games are free-to-play so in the casual game category the main app monetization strategy is in-app purchases. Card games, trivia games, and board games are under the category of casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in Insights, News, Trends & ReportsThe Biggest Lessons in 2025 for Mobile Marketers and Advertisers
2025 proved to be a pivotal year for mobile marketers and advertisers. As the ecosystem continues to evolve rapidly, this year’s trends, data, and strategic shifts offer essential lessons that will shape best practices going into 2026 and beyond. Below are the key takeaways from Mobile Marketing Reads’ coverage in 2025 — rooted in industry […] More
- in News, Press Releases
The Top 10 MMR Partner Posts of 2025
In 2025, Mobile Marketing Reads published dozens of partner columns covering the most pressing shifts in mobile growth, monetization, measurement, and creative strategy. A select group of those pieces stood out—not because of promotion, but because they aligned closely with the industry’s most urgent questions. From signal loss and attribution uncertainty to AI-driven creative, app […] More
- in News, Trends & Reports
Top 2% of creatives captured 53% of gaming ad spend in 2025 as non-gaming output rose 18% YoY
Creative optimization strategies in mobile advertising continued to diverge between gaming and non-gaming apps in 2025, according to AppsFlyer’s recent analysis of 1.1 million video creative variations, $2.4 billion in ad spend, and data from 1,300 apps. The findings show growing creative volume, shifting spend concentration, and clear performance gaps tied to motivation, hooks, and […] More
