Casual Games
Casual game is a mobile game genre consisting of easy to play games with simple instructions and simple user interface. They have shorter sessions compared to other game categories on app stores.
Most of the casual games are free-to-play so in the casual game category the main app monetization strategy is in-app purchases. Card games, trivia games, and board games are under the category of casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsDSP rivals target The Trade Desk as audit fallout deepens, but market pressures broaden
Competitors are moving to capitalize on growing scrutiny around The Trade Desk, following audit-related concerns raised by major agency groups, according to reporting from Adweek. The developments follow actions by Publicis Groupe, which has advised clients against using The Trade Desk after a third-party audit identified issues related to user consent and billing practices. In […] More
Google Play to enforce 64-bit requirement for Wear OS apps starting September 2026
Developers building for Wear OS will soon be required to support 64-bit architectures, as Google expands its platform-wide transition to modern processing standards. Beginning September 15, 2026, all new apps and updates containing native code must include both 32-bit and 64-bit versions to be accepted on Google Play. Apps that fail to meet the requirement […] More
- in News, Trends & Reports
OpenAI ad pilot surpasses $100M run rate within weeks of launch
OpenAI has reached an annualized revenue run rate exceeding $100 million from its advertising pilot less than two months after its rollout in the United States, according to reporting by CNBC. The ad initiative, introduced earlier this year, targets free users and subscribers to ChatGPT Go, marking the company’s initial move into advertising as a […] More
