Casual Games
Casual game is a mobile game genre consisting of easy to play games with simple instructions and simple user interface. They have shorter sessions compared to other game categories on app stores.
Most of the casual games are free-to-play so in the casual game category the main app monetization strategy is in-app purchases. Card games, trivia games, and board games are under the category of casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsGlobal IAP revenue hits $43.5B in Q1 2026, marking 13 straight quarters of growth
Global consumer spending on mobile apps continued to rise in the first quarter of 2026, with in-app purchase (IAP) revenue across iOS and Google Play reaching $43.5 billion, representing 9% year-over-year growth, according to Sensor Tower’s latest report. The quarter also marked the 13th consecutive period of positive expansion for the mobile app economy. Non-gaming […] More
-
The Best AI Note-Taking Apps
In today’s fast-paced digital world, the need for effective note-taking tools has never been greater. Whether you are a student, professional, or simply someone who likes to keep track of ideas and to-do lists, traditional note-taking methods often feel cumbersome and inefficient. Fortunately, advancements in artificial intelligence (AI) have ushered in a new era of […] More
-
Reddit expands app advertising tools with AI campaigns and new attribution reporting beta
Reddit has introduced a new set of updates for app advertisers, expanding access to its AI-powered campaign tools while launching a beta test for a new attribution reporting system designed to provide broader visibility into app performance. The update includes the rollout of Max campaigns for app ads, wider availability of App Event Optimization (AEO), […] More