Casual Games
Casual game is a mobile game genre consisting of easy to play games with simple instructions and simple user interface. They have shorter sessions compared to other game categories on app stores.
Most of the casual games are free-to-play so in the casual game category the main app monetization strategy is in-app purchases. Card games, trivia games, and board games are under the category of casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsCriteo becomes first ad tech partner in OpenAI’s ChatGPT advertising pilot
Criteo has joined OpenAI’s advertising pilot for ChatGPT, becoming the first ad technology company to integrate with the program as OpenAI tests monetization within its conversational AI platform. The integration will roll out in the coming weeks across ChatGPT’s Free and Go tiers in the United States. Through the partnership, brands working with Criteo will […] More
- in Deals and IPOs, News
Onetag acquires Aryel to integrate interactive creative into its curation platform
Italian ad tech company Onetag has acquired creative technology startup Aryel, marking its first acquisition as it seeks to differentiate its position in the increasingly crowded sell-side curation market. The transaction, backed by private equity firm Wise Equity, brings Aryel’s immersive and interactive ad formats into Onetag’s exchange and smart curation platform. Financial terms were […] More
- in News, Trends & Reports
Claude climbs to No. 1 on App Store as Pentagon dispute reshapes AI app rankings
Anthropic’s AI chatbot Claude surged to the top of Apple’s U.S. App Store rankings over the weekend, overtaking OpenAI’s ChatGPT amid escalating tensions between Anthropic and the U.S. Department of Defense. By Saturday evening, Claude had reached the No. 1 position among free apps in the United States, pushing ChatGPT to second place and Google’s […] More
