ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
YouTube launches Activation Partners Program to strengthen CTV advertising support
YouTube has announced a new initiative called the Activation Partners program, designed to connect advertisers with verified third-party providers who specialize in media buying and campaign management across the platform — particularly within connected TV (CTV) advertising. The program formalizes YouTube’s collaboration with external marketing firms that can help brands optimize ad performance, manage campaigns […] More
The 8 Best Free Podcast Apps for iPhone
In the bustling world of podcasting, finding the perfect companion to satiate your auditory cravings can be a daunting task. Luckily, the App Store is teeming with options, but among the sea of choices, a select few shine as the true gems. In this article, we covered the best free podcast apps for iPhone. Whether […] More
The Best Free Ringtones Apps for iPhone
In the ever-evolving symphony of technology, our iPhones serve as personal orchestras, playing the soundtrack of our daily lives. But why settle for default tones when you can create a melodious masterpiece of your own? Enter the world of free ringtones apps for iPhone, where your device becomes a harmonious extension of your personality. These […] More
