ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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in NewsAppLovin ends Array program after reports of unauthorised app installs and privacy concerns
AppLovin has officially discontinued its Array app distribution software after mounting scrutiny over allegations that the product enabled apps to be installed on users’ devices without consent. The ad tech firm said the decision, made last quarter, was driven by “economic viability,” but the move follows months of complaints, media coverage, and regulatory interest. Array […] More
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Premium media ads lift purchase intent 40% and brand trust 85%, study finds
A new joint study by The Trade Desk and PA Consulting has quantified what many marketers have long assumed: the quality of an ad’s environment can significantly influence its effectiveness. The report, titled The Value of Premium Media, surveyed more than 4,500 consumers across the U.S., U.K., and France, revealing that ads in premium media […] More
- in News, Trends & Reports
New Apple studies show AI can detect defects and repair code With 98% accuracy
Apple researchers have released three new studies outlining advanced AI models designed to predict software defects, automate testing, and even repair faulty code — highlighting how artificial intelligence could reshape software engineering workflows. The research, published in October 2025 on Apple’s Machine Learning Research blog, explores different stages of the software lifecycle — from identifying […] More
