ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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Beyond the Hype: Discover how Mobio redefines AI in digital marketing
In the latest Apptica Talks episode, Apptica was hosting Sergey Konovalov, CEO and founder of Mobio Group, who shared insights into the transformative role of AI in digital marketing. Sergey spoke about Mobio’s innovative approach to adopting AI tools, their focus on talent development, and the practical ways AI enhances marketing processes – from creative […] More
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The Best Performing YouTube Ads of 2024
As the curtain falls on 2024, YouTube has unveiled its top-performing ad campaigns of the year, showcasing how brands have embraced the platform’s unique creative freedoms to connect meaningfully with audiences. With the added insights from Google’s AI tool, Gemini, this year’s selection reveals an inspiring array of storytelling approaches that push the boundaries of […] More
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Databricks raises $10 billion Series J at $62 billion valuation
Data lakehouse vendor Databricks has unveiled its Series J funding round, securing $10 billion in expected non-dilutive financing. Of this total, $8.6 billion has already been completed. This milestone places the company’s valuation at an impressive $62 billion. The funding round is led by Thrive Capital, with significant participation from Andreessen Horowitz, DST Global, GIC, […] More
