ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
in NewsWPP rebrands GroupM as WPP Media in strategic shift toward AI-integrated marketing
WPP has officially rebranded GroupM as WPP Media, a move signaling a broader transformation within the global advertising and marketing giant as it aligns itself with the demands of an increasingly AI-driven media environment. The rebranding consolidates the company’s media services under a unified identity and represents a deeper integration of data, technology, and talent […] More
- in News
Appcharge and AppsFlyer unite to streamline mobile game payments and cross-platform analytics
Appcharge and AppsFlyer have announced a new strategic partnership to integrate mobile and web store analytics into a single platform. The collaboration enables developers to track player behavior and purchases across both in-app and web environments with a unified view. Historically, marketing analytics platforms like AppsFlyer provided visibility only into in-app purchases. This left a […] More
- in News, Trends & Reports
News influencers expand to Bluesky but maintain strong presence on X
A growing number of U.S.-based news influencers, particularly those with left-leaning political views, are expanding their social media presence to Bluesky, a decentralized platform launched as an alternative to X (formerly Twitter). However, new data from the Pew Research Center shows that while Bluesky adoption is increasing, most influencers continue to remain active on X, […] More
