ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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Unity partners with Google on Spark, a web-based AI game creation platform
Unity has partnered with Google on a new AI-powered game creation platform that will allow users to generate and customize playable games through natural language, with a broader Unity Spark creation experience scheduled to launch later this year. The partnership combines Google’s AI technology and consumer ecosystem with Unity’s game engine and runtime. At the […] More
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Reddit expands lead gen ads with Max Campaigns, in-market audiences and HubSpot integration
Reddit is expanding its lead generation advertising tools with AI-powered Max Campaigns, new in-market audience targeting and additional CRM and measurement integrations, including an open beta with HubSpot. The updates are designed to connect lead generation campaigns more closely with advertisers’ existing sales and CRM workflows. Advertisers can direct prospects to their own landing pages […] More
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in NewsAppLovin faces San Diego lawsuit over alleged child tracking and explicit ads
San Diego County has sued AppLovin, alleging that the mobile advertising company bypassed parental controls to collect data from children and serve ads featuring adult services, alcohol, vaping products and sexually explicit content inside games used by minors. The lawsuit, first reported by Bloomberg, was filed in San Diego Superior Court and accuses AppLovin of […] More