ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsNewFronts 2026: Mobile advertising enters its “Always-On, AI-Powered” era
The 2026 edition of IAB NewFronts 2026 closed with a clear industry-wide shift: mobile is no longer just a channel, but the infrastructure powering a new generation of advertising defined by artificial intelligence, creator ecosystems, and performance-driven video. Across four days of presentations, major platforms including Meta, Amazon, TikTok, and YouTube unveiled a wave of […] More
- in News
EU moves to ban AI ‘Nudifier’ apps under expanded Artificial Intelligence Act
European lawmakers are advancing new restrictions on artificial intelligence systems that generate non-consensual explicit content, as part of broader updates to the Artificial Intelligence Act. Members of the European Parliament have backed a proposal to prohibit so-called “nudifier” apps—AI applications capable of creating or manipulating images and videos to depict individuals in sexually explicit ways […] More
- in News
Unity to shut down ironSource Ads Network and explore Supersonic sale amid strong Q1 outlook
Unity has announced plans to discontinue its ironSource Ads Network and pursue the sale of its Supersonic publishing division, as the company reports preliminary first-quarter results that exceed its earlier financial guidance. The ironSource Ads Network is scheduled to cease operations on April 30, 2026, marking a significant step in Unity’s restructuring efforts. At the […] More
