ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
in NewsAustralia unveils landmark bill to prohibit social media for under-16s
Australia has taken a bold step in regulating online interactions, unveiling a groundbreaking bill to ban children under 16 from accessing social media platforms like X (formerly Twitter), Instagram, TikTok, and Snapchat. The legislation, which includes fines of up to A$50 million (approximately $32.5 million) for companies failing to comply, places the responsibility squarely on […] More
Google launches Restore Credentials to simplify account recovery for Android apps
Frequent smartphone upgrades are a hallmark of modern technology, with nearly 40% of users in the U.S. replacing or resetting their devices annually. While this trend brings the promise of better hardware and features, it also presents a challenge for app developers: ensuring smooth transitions for users moving to new devices. Addressing this need, Google […] More
in InsightsWhat is Bluesky? A Comprehensive Guide to the Decentralized Social Media Platform
In the evolving landscape of social media, Bluesky has emerged as a prominent player redefining how people connect and interact online. Created as a decentralized alternative to traditional platforms, Bluesky has garnered significant attention for its innovative structure and user-first policies. As conversations around digital freedom, data privacy, and content control gain momentum, understanding what […] More
