ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
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Apple opens Brazil App Store to licensed betting apps under new gambling rules
Apple has updated its App Store policies in Brazil to allow licensed fixed-odds betting apps on iOS devices, marking a shift in how gambling services can operate within the country’s mobile ecosystem. The policy change follows recent regulatory developments in Brazil’s betting market, where licensed operators are now permitted to offer sports betting and iGaming […] More
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in News, Trends & ReportsThe Trade Desk faces slower growth and mounting pressure from Amazon DSP and agency scrutiny
The Trade Desk reported first-quarter revenue of $689 million for 2026, marking a 12% year-over-year increase, as the demand-side platform navigates slowing growth, increased competition from Amazon’s advertising business, and ongoing tensions with major agency groups. The company also projected second-quarter revenue of at least $750 million, reflecting an expected 8% annual increase. The forecast […] More
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in Deals and IPOs, NewsInMobi acquires MobileAction to expand AI-driven iOS app advertising capabilities
InMobi has acquired MobileAction, an AI-powered app growth and analytics platform focused on iOS user acquisition and App Store Optimization (ASO), as the company moves to strengthen its mobile advertising business and expand its capabilities across Apple’s ecosystem. Financial terms of the transaction were not disclosed. Founded in 2013 and headquartered in San Francisco, MobileAction […] More