ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsGaming M&A reached $2.3 billion across 54 deals in Q2
Global gaming mergers and acquisitions totaled $2.3 billion across 54 announced and completed transactions in Q2 2026, marking a continued recovery in deal activity as mid-market acquisitions and private investments gained momentum, according to Aream & Co.’s Q2 2026 Video Game Market Update. The quarter also saw private investment surge to $3.1 billion across 108 […] More
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Apple expands App Store age ratings with new social features questionnaire
Apple has introduced new requirements for developers submitting apps to the App Store, expanding its age rating system with a more detailed questionnaire focused on social features, user-generated content, and in-app controls. The updated process is designed to produce more accurate age ratings across Apple’s platforms and will become mandatory for all app submissions and […] More
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in NewsPubMatic and Zynga partner to expand access to premium mobile gaming inventory
PubMatic and Zynga have announced a partnership aimed at expanding advertisers’ access to premium mobile gaming inventory, as new market data shows 53.8% of the U.S. population is expected to play mobile games in 2026, bringing gaming audiences to near parity with shopping app users. Despite that scale, mobile gaming continues to receive a significantly […] More