ATTRIBUTION WINDOW
An attribution window is a time period when a publisher can claim a click or impression led to an event like install, registration, or purchase. If an advertiser sets an attribution window of seven days and if a user clicks on an ad and installs within seven days, that publisher receives the credit.
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LATEST MOBILE MARKETING NEWS
Android 17 beta 2 introduces privacy controls, cross-device handoff and new system APIs
Android 17 has moved into its second beta phase, adding a slate of privacy-focused controls, system-level APIs and cross-device capabilities ahead of its planned platform stability milestone in March. The update continues Google’s adjusted release cadence, with a major SDK release targeted for the second quarter and a smaller SDK update later in the year. […] More
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Netflix walks away as Paramount Skydance secures $111B deal for Warner Bros. Discovery
A high-stakes bidding contest for Warner Bros. Discovery has concluded with Paramount Skydance emerging as the winning bidder after Netflix declined to raise its offer. Warner Bros. Discovery said Paramount Skydance’s revised proposal of $31 per share constituted a “superior proposal” under the terms of its existing merger agreement with Netflix, triggering a four-business-day window […] More
Instagram to notify parents of repeated teen searches related to suicide and self-harm
Instagram will begin alerting parents if their teen repeatedly attempts to search for suicide- or self-harm-related terms within a short period of time, the company announced Thursday. The feature will roll out in the coming weeks to families enrolled in the platform’s parental supervision tools. The notifications are designed to flag patterns of concerning search […] More
