ATTRIBUTION MODELING
Attribution modeling is the structure advertisers use to measure the value of different marketing channels. It helps advertisers find out which marketing campaigns perform best (according to the campaigns’ goals) by assigning value for a predetermined advertising action within a given period.
Types of Attribution Modeling
- First Touch Attribution: The model credits an advertising interaction to the first touchpoint of a user’s journey with a campaign.
- Last Touch Attribution: The model credits an advertising interaction (install etc.) to the last touchpoint of a user’s journey with a campaign.
- Multi-Touch Attribution: The model takes all touchpoints into consideration in a user’s journey to determine which touchpoint delivers the most ROI in the marketing campaigns.
- View-Through Attribution: The model attributes specific impressions from mobile advertising campaigns to installs or actions.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Google introduces native support for digital credentials with OpenID standards integration
Android is expanding its digital identity capabilities by officially supporting digital credentials through its Credential Manager’s DigitalCredential API. This update introduces native integration for OpenID4VP and OpenID4VCI, which standardize how digital credentials are presented and issued across the Android ecosystem. Digital credentials are cryptographically verifiable documents that can represent a variety of personal information, such […] More
- in News, Trends & Reports
WhatsApp surpasses 3 billion monthly users
WhatsApp has crossed the 3 billion monthly active user threshold, Meta CEO Mark Zuckerberg announced during the company’s Q1 earnings call on Wednesday. This milestone makes WhatsApp one of only a few apps—alongside Facebook—to reach that scale globally. Originally launched in 2009 and acquired by Facebook in 2014 for $19 billion, WhatsApp has grown steadily […] More
WhatsApp Revenue and Usage Statistics (2025)
What is WhatsApp? WhatsApp is an immensely popular free-to-download and multiplatform messaging and calling app that uses internet connection to send text messages, voice messages, to share media, and to make video and voice calls. What made WhatsApp unique after its launch was its approach to combine traditional messaging with social media. Another strength of […] More
