ATTRIBUTION MODELING
Attribution modeling is the structure advertisers use to measure the value of different marketing channels. It helps advertisers find out which marketing campaigns perform best (according to the campaigns’ goals) by assigning value for a predetermined advertising action within a given period.
Types of Attribution Modeling
- First Touch Attribution: The model credits an advertising interaction to the first touchpoint of a user’s journey with a campaign.
- Last Touch Attribution: The model credits an advertising interaction (install etc.) to the last touchpoint of a user’s journey with a campaign.
- Multi-Touch Attribution: The model takes all touchpoints into consideration in a user’s journey to determine which touchpoint delivers the most ROI in the marketing campaigns.
- View-Through Attribution: The model attributes specific impressions from mobile advertising campaigns to installs or actions.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in PC GamingThe 12 Hardest Dark Souls Games
Embarking on a perilous journey through the intricate landscapes of the Dark Souls series is not for the faint of heart. Renowned for their challenging gameplay, punishing enemies, and intricate level designs, these games have earned a reputation for pushing players to their limits. In this comprehensive guide, we’ll delve into the world of Dark […] More
- in PC Gaming
The 15 Best FPS Games on Roblox
Roblox continues to evolve as a gaming platform, with its community producing increasingly sophisticated and impressive games. Among the thriving genres on Roblox, FPS games have garnered significant attention, with enthusiasts asserting that the top Roblox FPS titles can compete with major gaming franchises. In this article, we have brought together the best FPS games […] More
- in PC Gaming
The 15 Best Free PS5 Games
PlayStation is undoubtedly one of the most popular console series in the gaming world. The last member of the series, PS5, continues to be used by many people. However, it is necessary to pay a certain fee to purchase and play the games on the platform. Many games are offered to users at different prices […] More
