AD UNIT
An advertisement unit is actually a sort of advertisement room, which app developers include right into their applications so as to show to mobile app users to monetize their traffic. There are actually various types of ad units such as interstitial ads, offerwall ads, playable ads, banner ads, and native ads.
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LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsNetflix Enters Exclusive Talks to Acquire Warner Bros. in $72 Billion Mega-Deal
Netflix has entered exclusive negotiations to acquire Warner Bros. from Warner Bros. Discovery (WBD), a move that positions the streaming giant to absorb one of Hollywood’s most historic studios and the HBO Max streaming business in a deal valued at roughly $72 billion. The development follows a weeks-long bidding contest involving Paramount Skydance and Comcast, […] More
- in News, Trends & Reports
Study shows neuro-contextual ads generate 3.5x more neural engagement than standard formats
A new neuroscience study suggests that digital ads aligned with the emotional tone of the content surrounding them significantly outperform standard contextual placements. The research, conducted by Seedtag in partnership with Columbia University neuroscientist Professor Moran Cerf, examined how “neuro-contextual” ad environments influence attention, emotional response, and memory formation. According to the findings, ads that […] More
- in News, Trends & Reports
Mobile ad market tightens as Apple and Google hold lead, AppLovin expands across key genres
The 2025 edition of the AppsFlyer Performance Index shows a mobile advertising landscape undergoing rapid shifts, with long-time leaders Apple and Google retaining their top positions while challengers close in across multiple categories. The report, marking its tenth year, tracks performance trends across 88 media sources and highlights how competition is intensifying as budgets and […] More
