AD UNIT
An advertisement unit is actually a sort of advertisement room, which app developers include right into their applications so as to show to mobile app users to monetize their traffic. There are actually various types of ad units such as interstitial ads, offerwall ads, playable ads, banner ads, and native ads.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsOpera reports sharp iOS growth in Europe as DMA’s browser choice rules reshape competition
Opera says its iOS user base in Europe has expanded rapidly over the past year, a shift the company links to the European Union’s Digital Markets Act (DMA) and broader changes in mobile browser behavior. New data released this week shows a significant jump in daily active users, with some markets seeing growth several times […] More
IAB Tech Lab introduces Agentic RTB Framework to standardize AI-driven, low-latency programmatic trading
The IAB Tech Lab has released the first version of its Agentic RTB Framework (ARTF), a new technical standard aimed at modernizing how digital advertising systems communicate and transact in real time. The specification, now open for public comment, introduces an interoperable, container-based architecture designed to reduce latency in programmatic auctions and support the rise […] More
Apple introduces Mini Apps Partner Program with lower commissions
Apple has introduced a new Mini Apps Partner Program that lowers App Store commissions for qualifying mini apps, formalizing a shift in how the company handles these lightweight, web-based experiences. The move follows years of growing use of mini apps inside large platforms, particularly in China, and arrives as Apple faces increasing regulatory and political […] More
