AD UNIT
An advertisement unit is actually a sort of advertisement room, which app developers include right into their applications so as to show to mobile app users to monetize their traffic. There are actually various types of ad units such as interstitial ads, offerwall ads, playable ads, banner ads, and native ads.
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in News, Trends & ReportsChina’s gaming market reaches $49.2B in 2024, set to top $54.8B by 2029
China’s video game industry continued its upward trajectory in 2024, with player spending reaching $49.2 billion, up 3.6% year-on-year, according to data from Niko Partners. Revenue is forecast to climb steadily to $50.7 billion in 2025 and reach $54.8 billion by 2029, reflecting a compound annual growth rate (CAGR) of 2.2%. The country counted 722 […] More
Google to overhaul Play Games profiles with new stats and social features
Google is rolling out a significant update to its Play Games profiles later this month, introducing new features that resemble elements found on platforms like Steam. Beginning September 23, 2025, user profiles will display gaming statistics, milestones, and additional social tools across Android devices and Play Games on Windows. Currently, Play Games profiles mainly highlight […] More
Unity releases free Ad Quality SDK to improve in-game advertising transparency
Unity has announced the broad availability of its Ad Quality tool as a free, standalone SDK, making it accessible to all publishers regardless of their mediation platform. The tool is designed to provide developers with greater transparency and control over in-game advertising across more than 25 ad networks. The move comes as new survey data […] More
