AD UNIT
An advertisement unit is actually a sort of advertisement room, which app developers include right into their applications so as to show to mobile app users to monetize their traffic. There are actually various types of ad units such as interstitial ads, offerwall ads, playable ads, banner ads, and native ads.
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in News, Trends & ReportsInfluencer marketing tops 2026 ad priorities as buyers shift toward performance and AI-led planning
Influencer advertising is emerging as the top investment focus for marketers in 2026, according to the Interactive Advertising Bureau’s 2026 Outlook Study. The report shows that 57% of ad buyers plan to increase spending on creator partnerships this year, up from 48% in 2025, placing influencer marketing ahead of other ad formats in budget priorities. […] More
Google Play expands Console tools with new monetization insights and sales reporting
Google has rolled out a set of updates to the Google Play Console aimed at giving developers more detailed visibility into revenue performance and clearer signals on how monetization changes affect business outcomes. The changes introduce new insight surfaces, expanded reporting, and additional programmatic access to transaction data. At the center of the update is […] More
Android introduces Embedded Photo Picker for in-app media selection
Google has introduced an embedded version of the Android photo picker, allowing apps to let users select photos and videos directly within the app interface rather than redirecting them to a separate system screen. The update is aimed at developers building on newer Android versions and focuses on tighter UI integration and more limited data […] More
