AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
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LATEST MOBILE MARKETING NEWS
How to Get Featured on the App Store
If you think about “holy grails” in the App Store from a mobile marketing perspective, there are a few things that come to mind: Another “holy grail” people may consider (and slightly more tangible) would be the illustrious App Store feature – placements on the App Store beyond the search results. Coveted by every developer […] More
AppsFlyer unveils Attribution Reporting API integration for Android Privacy Sandbox
AppsFlyer has officially introduced its Attribution Reporting API integration for Google Privacy Sandbox for Android, along with Unity ads. Developed in close collaboration with Google’s Android Sandbox team, this new technology promises to revolutionize the way marketers navigate user privacy while optimizing ad performance. The phased global rollout of AppsFlyer’s Attribution Reporting API integration brings […] More
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in Deals and IPOs, News
In-game audio advertising firm Odeeo raises $5 million
Tel Aviv-based Odeeo has raised $5 million to scale its global operations and enhance its non-intrusive audio ads in mobile games. The funding round, led by Atinum Investments, positions the company to expand its reach in key markets like North America, where Odeeo is ramping up operations to connect advertisers with millions of mobile gamers […] More
