AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
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LATEST MOBILE MARKETING NEWS
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Android Dev Summit 2026: Google opens Android to AI agents, expands app discovery and advances XR development
Google’s Android Dev Summit 2026 brought a series of announcements spanning AI-assisted software development, app discovery, on-device intelligence, performance optimization, and extended reality. The updates reflect a broader shift in Google’s Android strategy, with AI agents becoming increasingly integrated into both the development process and the ways users interact with applications. Among the most significant […] More
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Apple cuts App Store commission in Taiwan from 30% to 26% following regulatory discussions
Apple has announced that it will reduce its standard App Store commission in Taiwan from 30% to 26%, following discussions with the Taiwan Fair Trade Commission. The new rate will take effect on October 31, 2026, and will apply to paid app purchases and transactions processed through Apple’s In-App Purchase system on the Taiwanese iOS […] More
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in Deals and IPOs, NewsDoorDash to acquire Instacart for $17 billion, combining delivery and retail media businesses
DoorDash has agreed to acquire grocery delivery platform Instacart in a deal valued at approximately $17 billion, bringing together two major U.S. delivery services and their growing advertising businesses. The transaction will combine DoorDash’s restaurant and local commerce delivery network with Instacart’s grocery technology, retailer partnerships and retail media operations. Under the definitive agreement, Instacart […] More