AD IMPRESSION
An ad impression is actually considered whenever an ad is actually shown within an application.
Application developers make money for each 1,000 ad impressions, which is actually assessed through eCPM.
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in News, Trends & ReportsSocial Media’s Double Edge: Teens Find Connection and Mental Health Resources Amid Rising Concerns
While rising rates of poor mental health among U.S. teens have sparked concern among parents, educators, and health professionals, new research paints a more nuanced picture of the role social media plays in adolescent well-being. According to two comprehensive studies conducted by the Pew Research Center, teens are not simply passive victims of online platforms […] More
- in News, Trends & Reports
Podcast advertising surges past $2 billion as digital ad market rebounds
Despite broader economic headwinds and industry-wide ad pullbacks, podcast advertising is proving to be a resilient and rapidly growing sector within the digital media landscape. According to a new joint report from the Interactive Advertising Bureau (IAB) and PwC, podcast ad revenues in the United States soared to $2.43 billion in 2024—a 26.4% year-over-year (YoY) […] More
- in News
Unbundling the Giant: Navigating the Potential Breakup of Google’s Ad Tech Empire
On April 17, 2025, a U.S. federal judge ruled that Google holds an illegal monopoly in the digital advertising market, marking a pivotal moment in the tech industry. This decision, stemming from the Department of Justice’s antitrust case, has ignited discussions about the future of digital advertising and the potential ramifications of dismantling Google’s ad […] More
