Retention Rate
Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Amazon Unifies DSP and Sponsored Ads Under One AI-Powered Platform
At its annual unBoxed 2025 event in Nashville, Amazon announced a sweeping overhaul of its advertising ecosystem, introducing a unified Campaign Manager that merges its Demand-Side Platform with Sponsored Ads under one interface. The move consolidates the company’s ad operations into a single, AI-powered platform that aims to simplify campaign management, expand automation, and deliver […] More
- in News, Trends & Reports
ANA report shows 99% of programmatic ads run in low-risk environments as transparency drives $13.6B efficiency gain
The Association of National Advertisers’ (ANA) latest Q3 2025 Programmatic Transparency Benchmark reveals that programmatic advertising has reached a new level of efficiency and accountability, with 99.1% of impressions now running in low-risk environments and a sharp rise in working media efficiency across web, mobile, and connected TV (CTV) channels. According to the report, marketers […] More
- in Deals and IPOs, News
Life360 to acquire Nativo in $120M deal to strengthen family-focused ad business
Family safety and location-sharing platform Life360 has announced plans to acquire Nativo, an advertising technology company specializing in branded content and premium ad placements, for approximately $120 million in cash and stock. The deal, expected to close in January 2026, will expand Life360’s advertising capabilities and extend its reach beyond its core app environment. The […] More
