App Metadata
Metadata is the collection of information about a mobile app that can be found on an app’s app store pages. Metadata elements include:
- App description
- App title
- App Category
- Developer & Publisher Name
- App screenshots and preview video
- App reviews
- App rating
- App ranking
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LATEST MOBILE MARKETING NEWS
Telegram to integrate xAI’s Grok in $300M deal
Telegram has reached a new partnership with Elon Musk’s artificial intelligence venture, xAI, securing a $300 million deal to integrate the company’s chatbot, Grok, into its messaging platform. The agreement includes both cash and equity components and spans a one-year term, during which Grok will be incorporated across Telegram’s applications. As part of the arrangement, […] More
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Apple blocks $2B in App Store fraud in 2024, tally tops $9B over five years
Apple has disclosed new figures detailing the extent of its fraud prevention efforts on the App Store, reporting that more than $2 billion in potentially fraudulent transactions were blocked in 2024 alone. The announcement, released through the company’s annual App Store fraud analysis, comes at a time when Apple’s marketplace rules are facing increasing regulatory […] More
- in Deals and IPOs, News
Salesforce moves to acquire Informatica in $8B bid to fortify AI data strategy
Salesforce has struck a definitive agreement to acquire data management firm Informatica in a transaction valued at approximately $8 billion, marking its largest deal since the $27.7 billion acquisition of Slack in 2021. The move underscores the software giant’s strategic pivot back to major M&A as it sharpens its focus on artificial intelligence and enterprise […] More
