Device ID
A device ID is a unique string of letters and users to identify individual mobile devices. Every smartphone and tablet device has a unique Device ID and that information is collected when a user downloads an app in order to get pre-install and in-app behavior data including clicks and purchases. This is why Device ID is significant to understand user behavior and to make data-driven decisions accordingly.
Device ID is also important for gathering attribution data and this data is crucial to detect some types of mobile ad fraud including ID mismatches.
Android – Google Advertising ID (GAID)
iOS – Identity for Advertisers (IDFA)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsIran eases internet restrictions by lifting bans on WhatsApp and Google Play
Iran has taken a significant step toward easing its strict internet restrictions by lifting the ban on WhatsApp and Google Play, according to reports from state media. This decision marks a pivotal moment in the country’s approach to online access, signaling potential changes to its tightly controlled digital landscape. The announcement, made on Tuesday, highlighted […] More
- in News
Telegram achieves profitability as 2024 revenue exceeds $1 billion
Telegram, the popular messaging platform, has officially reached a significant milestone: the company is now profitable. Founder and CEO Pavel Durov revealed on Monday that Telegram’s total revenue surpassed $1 billion in 2024, marking a major achievement for the app that has long focused on providing free and secure communication to its users. With a […] More
The Best PvP Games for Android
Player versus Player (PvP) games have become a staple of mobile gaming, offering fast-paced, competitive experiences that test players’ skills and strategies against real opponents. The thrill of going head-to-head with others, whether in intense team battles or one-on-one duels, is one of the key factors that has fueled the rise of PvP gaming on […] More
