Casual Games
Casual game is a mobile game genre consisting of easy to play games with simple instructions and simple user interface. They have shorter sessions compared to other game categories on app stores.
Most of the casual games are free-to-play so in the casual game category the main app monetization strategy is in-app purchases. Card games, trivia games, and board games are under the category of casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Apple sets 2027 deadline to retire Campaign Management API in shift to unified ads platform
Apple has outlined plans to phase out its existing Ads Campaign Management API, signaling a broader transition toward a consolidated advertising infrastructure built around a new Ads Platform API. According to newly released preview documentation, the current Campaign Management API—used by developers and marketers to programmatically manage advertising campaigns on the App Store—will be discontinued […] More
Google introduces Gemma 4 to expand local AI capabilities across Android development
Google has unveiled Gemma 4, a new open AI model designed to support local, on-device intelligence and agentic workflows across the Android development ecosystem, marking a shift toward embedding advanced AI capabilities directly into developer tools and mobile hardware. The model is being introduced across two primary layers: local AI-assisted coding within Android Studio and […] More
- in Deals and IPOs, News
Publicis expands sports marketing push with 160over90 acquisition
Publicis Groupe has agreed to acquire sports marketing agency 160over90 from WME Group, in a deal reported to exceed $500 million, as the holding company accelerates its investment in sports as a core growth area. The transaction, which remains subject to regulatory approval, will see 160over90 integrated into Publicis Sports, the group’s dedicated sports marketing […] More
