A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsMobile Marketing Reads partners with Mobidictum to expand industry media distribution
Mobile Marketing Reads is pleased to announce a new media partnership with Mobidictum, the games industry network. Through this collaboration, Mobile Marketing Reads becomes a strategic media partner within the Mobidictum Media Network. The partnership marks the first external editorial outlet to join Mobidictum Media Network, a curated group of third-party publications accessible via Mobidictum […] More
- in News
Apple to open iOS to alternative app stores and payments in Brazil after antitrust settlement
Apple has agreed to allow alternative app stores and third-party payment options on iOS in Brazil as part of a settlement with the country’s antitrust authority, concluding a dispute that has been ongoing since 2022. Brazil’s competition regulator, the Conselho Administrativo de Defesa Econômica (CADE), said its internal panel approved Apple’s proposed settlement, known as […] More
Federal judge halts Texas App Store age verification law ahead of January deadline
A federal judge in Texas has blocked the enforcement of a state law that would have required app marketplaces to verify users’ ages before allowing app downloads or access to paid in-app content, temporarily stopping a major regulatory shift for platforms such as Apple’s App Store. The Texas App Store Accountability Act (SB 2420) was […] More
