Organic Uplift
Organic uplift (aka organic multiplier) indicates the number of organic installs coming from paid user acquisition campaigns. Mobile advertising and user acquisition campaigns can boost both the visibility of an app and app store rankings. As a result of this, the number of organic users increases and this gives app developers and mobile advertisers the organic uplift percentage. Organic uplift can be calculated by analyzing the organic users during and after a paid advertising campaign.
Because it is about the increasing virality, it can be similar to K-factor.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsCMOs lean into AI as flat budgets prompt cuts to labor, tech, and agencies
As marketing budgets remain flat for the second consecutive year, CMOs are turning to artificial intelligence to deliver on strategic goals with fewer resources. According to Gartner’s 2025 CMO Spend Survey, brand marketing budgets will hold steady at 7.7% of company revenue—a level that many marketing leaders say is inadequate to execute their plans effectively. […] More
The 12 Best Logic Games for iPhone
Logic games have many beneficial effects on people, such as strengthening problem-solving ability, establishing cause-effect relationships, developing the function of thinking quickly and making the right decision, and gaining motivation and concentration. We have reviewed many logic games that will be enjoyed by those who love to exercise their brain, and we have listed the […] More
The Best AR Apps for iPhone
In recent years, Augmented Reality (AR) has become increasingly popular, revolutionizing the way we interact with digital content on our smartphones. With the powerful capabilities of iOS devices, developers have created a diverse range of AR apps that offer immersive experiences, educational tools, and entertaining games. Whether you’re looking to explore new worlds, learn something […] More
