Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsX, Meta and TikTok release new holiday marketing resources to support year-end advertising strategies
As the peak holiday shopping season approaches, major social platforms including X (formerly Twitter), Meta, and TikTok have released updated campaign guidance and resource hubs aimed at helping advertisers refine their last-minute strategies. The rollout comes as marketers face heightened competition across digital channels, shifting consumer behavior, and increasing reliance on AI-driven ad tools. X […] More
Mobile Legends Revenue and Player Statistics (2025)
What is Mobile Legends: Bang Bang? Mobile Legends: Bang Bang, a MOBA game developed and published for mobile devices by Moonton in 2016, reached 1 billion downloads as of October 2020, making it one of the first games that come to mind when MOBA is mentioned. Game developer Moonton was acquired by ByteDance’s video game […] More
Whiteout Survival Revenue and Download Statistics (2025)
Whiteout Survival, which took its place in app stores on February 12, 2023, is a survival strategy game focusing on the glacial apocalypse theme. The story of the popular game, which includes classic city building and area development elements, is as follows: The catastrophic drop in global temperatures has wreaked havoc on human society. Those […] More
