Mobile Measurement Partner (MMP)

A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).


MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more. 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    The 10 Best Open World Racing Games

    Racing games that emerged in the 1970s push the boundaries of reality today and give players different feelings. These games offer players the opportunity to combine the pleasure of driving in different scenarios with adrenaline appeal to people of all ages. In this list, we’ve brought together the best open world racing games where you […] More

    Read More

  • in

    The Best Action RPGs (2025)

    Action role-playing games usually focus on the combat system. Battles are usually fought in real time. Players control only one character. Giving priority to battles causes details such as character to remain in the background. In this article, we have brought together the best action RPGs where you can feel all the dynamics of the […] More

    Read More

  • in ,

    The 9 Best iPad Apps for Business

    In the dynamic landscape of modern business, having the right tools at your fingertips can be the key to unlocking unparalleled productivity and efficiency. Enter the realm of iPad apps, where innovation meets functionality, catering to the diverse needs of professionals across industries. In this article, we covered the best iPad apps for business, a […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X