Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
30.1k Views
in Best iOS Apps Of The Week, Hot AppsThe 13 Best Strategy Games for iPad
Strategy games are at the forefront of the game genres enjoyed by those who enjoy developing and implementing strategies. Strategy games with a lot of room for thought are games that require awareness. We’ve compiled a list of the best strategy games in a variety of genres, ranging from civilization management to war games. Here […] More
14.9k Views
in Best iOS Apps Of The Week, Hot AppsThe 11 Best Two-Player iPhone Games
Two-player games on iPhones not only provide a fun way to pass the time but also foster social interaction and friendly competition. Whether you’re looking to team up with a friend or challenge them head-to-head, these iOS games promise hours of entertainment and excitement. From classic board games to intense multiplayer battles, here are some […] More
26.8k Views
in Best iOS Apps Of The Week, Hot AppsThe Best iPhone Games of All Time
Curious about popular iPhone games? Then keep reading! We have reviewed and listed the most popular games you will enjoy playing on your iPhone. Our list includes well-known games such as Pokémon Go, Clash Royale, and Need for Speed: Shift, as well as many other games just waiting to be discovered. Here are the best […] More