Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
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Snapchat launches paid creator subscriptions in new monetization push
Snap’s push to expand creator monetization has entered a new phase, with the company launching creator subscriptions on Snapchat in an early U.S. rollout that begins February 23. The program introduces paid, recurring subscriptions that let fans access exclusive content and direct interactions while giving creators more control over recurring income streams. The feature starts […] More
- in News
Google confirms I/O 2026 for May 19–20 following AI-powered puzzle reveal
Google has set May 19–20 as the official dates for Google I/O 2026, concluding its annual date-reveal puzzle and formally opening registration for this year’s developer conference. The two-day event will feature keynote presentations from company leadership, technical sessions, product demonstrations, and developer-focused discussions. Proceedings begin at 10 a.m. PT on the opening day, with […] More
