Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
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At this year’s Cannes Lions International Festival of Creativity, Omnicom Group closed out a week of strategic announcements by revealing a new partnership with YouTube aimed at reshaping how brands engage with livestreaming audiences. The collaboration enables Omnicom clients to directly target high-traffic YouTube Live content — including sports, gaming, entertainment, and e-commerce streams — […] More
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NBCUniversal integrates Walmart data for targeted live sports advertising
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