Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsAI boom and shifting search habits push WPP to lift global ad forecasts as commerce media overtakes TV
WPP has raised its global advertising growth outlook for 2025, citing stronger-than-expected tariff outcomes and a surge of AI-driven activity across the ad market. The company’s updated forecast now projects 8.8% growth for the year—up from its mid-year estimate of 6%—and a 2026 expansion of 7.1% (excluding U.S. political spending). The revised expectations come as […] More
- in News, Trends & Reports
Asia and MENA games market to hit $89B in 2025
The Asia and MENA games industry is expected to generate $88.97 billion in revenue in 2025, according to new projections from Niko Partners, reflecting a 2.7% year-over-year increase and a stronger performance than anticipated earlier in the year. The combined gaming population across both regions is also set to rise 2.7% to 1.70 billion players. […] More
- in Deals and IPOs, News
Netflix Enters Exclusive Talks to Acquire Warner Bros. in $72 Billion Mega-Deal
Netflix has entered exclusive negotiations to acquire Warner Bros. from Warner Bros. Discovery (WBD), a move that positions the streaming giant to absorb one of Hollywood’s most historic studios and the HBO Max streaming business in a deal valued at roughly $72 billion. The development follows a weeks-long bidding contest involving Paramount Skydance and Comcast, […] More
