Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Apple to enforce age verification for app users in Texas as new state law takes effect
Apple will introduce new account and app store requirements for users and developers in Texas starting January 1, 2026, to comply with Texas Senate Bill 2420 (SB2420) — a law mandating age verification for all app marketplace users. The law requires app platforms to use a “commercially reasonable method” to confirm a user’s age during […] More
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CleanTap study exposes systemic CTV ad fraud weaknesses: Spoofed devices easily passed as real smart TVs
A new investigation by CleanTap has revealed how easily counterfeit CTV devices can infiltrate the digital advertising supply chain and receive premium ad placements, despite widespread use of verification systems. In the “Screens for Screens” report, CleanTap demonstrated that a low-cost Raspberry Pi—paired with dummy HDMI plugs and proxy networks—could mimic legitimate smart TVs and […] More
Xsolla unveils Android ‘Buy Button’ letting developers bypass Google fees and keep 95% of sales
Android game developers in the United States will soon be able to retain a far greater share of their earnings, as Xsolla rolls out a new payment tool designed to bypass traditional app store fees. Starting October 22, Xsolla’s new Buy Button for Android will allow developers to process in-game purchases through a direct, web-based […] More
