Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Apps without verified trader status to be removed from EU App Store starting February 17
Apple has announced that starting February 17, 2025, apps available on the App Store in the European Union must comply with the European Union’s Digital Services Act (DSA) by verifying their trader status. Apps that fail to provide and verify this information, where applicable, will be removed from the App Store until compliance is achieved. […] More
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Rokt acquires customer data platform mParticle for $300 million
Ecommerce marketing company Rokt announced the acquisition of customer data platform (CDP) mParticle for $300 million. The deal, which Rokt refers to as a merger, marks a strategic move to integrate real-time data capabilities into ecommerce transactions, advertising, and customer engagement. Rokt CEO Bruce Buchanan emphasized the impact of this acquisition, noting that brands using […] More
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Younger audiences prioritize visual excellence in AI advertising
The allure of artificial intelligence in advertising is undeniable, but for younger generations, it’s the visual quality that truly sets an ad apart. According to a survey conducted in October 2024 by the Interactive Advertising Bureau (IAB) and Sonata Insights, high-quality visuals or graphics are the most compelling factors for both Gen Zers and millennials […] More
