Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
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Google Play has unveiled a new suite of tools and programs designed to help developers streamline operations, expand globally, and improve user engagement. Among the key updates is a built-in deep link emulator within Play Console, allowing developers to validate deep links instantly without using external devices or third-party tools. The new feature aims to […] More
Apple to adjust App Store prices in Poland, Switzerland, and Türkiye starting November 17
Apple announced that App Store prices for apps and in-app purchases will be updated in Poland, Switzerland, and Türkiye beginning November 17, 2025. The company said the adjustments are part of its routine effort to maintain price consistency across global markets amid changes in exchange rates and local tax regulations. According to Apple’s notice to […] More
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Winners of the AI Race: Big Tech and Social Media’s Q3 2025 Verdict
As the third quarter of 2025 closed, major technology and social‑media firms released earnings and strategic disclosures that made clear one thing: artificial intelligence (AI) has moved from promise to business core. The companies that are gaining ground are those translating AI investment into monetisation, infrastructure scale and user engagement. Alphabet Inc. reported full‑quarter revenue […] More
