Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsUK games market records strongest growth since 2020 as mobile spending lifts 2025 revenue to £5.4bn
UK consumer spending on video games rose to £5.4 billion in 2025, marking a 7.4% year-on-year increase and the strongest annual growth the sector has seen since the pandemic-driven surge of 2020, according to new figures from the Entertainment Retailers Association (ERA). Data compiled by ERA using sources including NielsenIQ/GfK Entertainment, Omdia, and GSD/IFSE shows […] More
CES 2026: Roblox introduces new Homepage ad format and broadens programmatic buying
Roblox used CES 2026 to outline the next phase of its advertising strategy, unveiling a new homepage ad format and announcing expanded programmatic partnerships aimed at brands seeking to reach Gen Z and Gen Alpha audiences through interactive environments. The company introduced a premium Homepage Feature, a CPM-based ad placement positioned at Roblox’s main entry […] More
CES 2026: Adtech and AI take center stage as advertising technology evolves at Vegas showcase
The 2026 Consumer Electronics Show (CES) is featuring an expanding slate of advertising technology (adtech), marketing technology (martech), and AI-driven media solutions as exhibitors and thought leaders position their offerings for rapid adoption across digital marketing ecosystems. Several key adtech introductions are drawing attention at CES this year, underscoring the sector’s movement toward automated execution […] More
