AD NETWORK
At the absolute most essential amount, an incorporated unit that attaches advertisers and publishers to match the inventory of suppliers along with the advertiser demand. Mobile ad network pools the inventory of unsold advertisements coming from publishers and sells it to advertisers.
Campaign Types
CPM
Cost per mile, where the advertiser is actually demanded each time his advertisements are actually presented 1,000 times (supposed ‘a mile’).
CPC
Cost per click, where the advertiser spends a publisher for every single consumer clicking the advertisement.
Formula: CPC = Cost/Number of Clicks.
CPI
Cost per install, where the advertiser pays for a publisher for every install connected to the advertisement of a mobile application.
Formula: CPI = Cost/Number of Installs.
CPE
Cost per engagement, where the advertiser pays out a publisher for consumer events along with an advertisement, for example, deciding on to broaden a 3D advertisement system.
CPA
Cost per action , where the advertiser pays out a publisher for pre-specified action, like registration or purchase.
CPCV
Cost per completed view. where the advertiser pays out a publisher when users finish watching a video ad.
Here you can find the list of mobile ad networks that offer professional solutions to the special needs of publishers and advertisers.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
129 Views
in News, Product Launches & UpdatesReddit Expands Conversation Ad Inventory with New Brand Safety Reporting
Reddit is rolling out expanded conversation ad inventory to all advertisers, offering brands deeper integration within user discussions. The update allows advertisers to place ads between comments on conversation pages, aiming to enhance engagement with high-intent users. Additionally, the platform has introduced new brand safety and suitability reporting through partnerships with DoubleVerify and Integral Ad […] More
188 Views
in News, Trends & ReportsIndians spent 1.1 trillion hours on digital platforms in 2024, the most of any market worldwide
India has cemented its position as the world’s largest digital consumer market, with Indians spending a staggering 1.13 trillion hours on digital platforms in 2024, according to the Ernst & Young report published in partnership with the Federation of Indian Chambers of Commerce & Industry. This unprecedented engagement surpasses all other global markets, highlighting the immense potential […] More
259 Views
in NewsClaritas and Anzu partner to measure ROI of intrinsic in-game advertising
Claritas, a company specializing in data-driven marketing attribution, has entered a global partnership with Anzu to assess the effectiveness of intrinsic in-game advertising. The collaboration aims to provide advertisers with clear insights into how in-game ads contribute to measurable business outcomes. Anzu has already established measurement standards for IVT, brand lift, viewability, attention, and incremental […] More