Install Per Mille (IPM)
Install per mille (IPM) is the metric that reveals how many times a mobile app is installed per thousand ad impressions. Improving IPM helps mobile advertisers to optimize mobile advertising and user acquisition campaigns.
As it consists of installs and impressions, IPM performance is affected by plenty of elements including the quality of targeting and creatives, how well the app store pages optimized, and the quality of ad networks.
If install per mille is improved, it also helps advertisers to boost eCPM (effective cost per mille). In order to increase IPM, app advertisers need to make optimizations on app store pages and ad creatives, to analyze current user base deeply, and to track ad networks closely to understand if there is a mobile ad fraud attempt.
IPM= (Number of Installs x 1000) / Number of Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Reddit Expands Conversation Ad Inventory with New Brand Safety Reporting
Reddit is rolling out expanded conversation ad inventory to all advertisers, offering brands deeper integration within user discussions. The update allows advertisers to place ads between comments on conversation pages, aiming to enhance engagement with high-intent users. Additionally, the platform has introduced new brand safety and suitability reporting through partnerships with DoubleVerify and Integral Ad […] More
- in News, Trends & Reports
Indians spent 1.1 trillion hours on digital platforms in 2024, the most of any market worldwide
India has cemented its position as the world’s largest digital consumer market, with Indians spending a staggering 1.13 trillion hours on digital platforms in 2024, according to the Ernst & Young report published in partnership with the Federation of Indian Chambers of Commerce & Industry. This unprecedented engagement surpasses all other global markets, highlighting the immense potential […] More
- in News
Claritas and Anzu partner to measure ROI of intrinsic in-game advertising
Claritas, a company specializing in data-driven marketing attribution, has entered a global partnership with Anzu to assess the effectiveness of intrinsic in-game advertising. The collaboration aims to provide advertisers with clear insights into how in-game ads contribute to measurable business outcomes. Anzu has already established measurement standards for IVT, brand lift, viewability, attention, and incremental […] More
