Install Per Mille (IPM)
Install per mille (IPM) is the metric that reveals how many times a mobile app is installed per thousand ad impressions. Improving IPM helps mobile advertisers to optimize mobile advertising and user acquisition campaigns.
As it consists of installs and impressions, IPM performance is affected by plenty of elements including the quality of targeting and creatives, how well the app store pages optimized, and the quality of ad networks.
If install per mille is improved, it also helps advertisers to boost eCPM (effective cost per mille). In order to increase IPM, app advertisers need to make optimizations on app store pages and ad creatives, to analyze current user base deeply, and to track ad networks closely to understand if there is a mobile ad fraud attempt.
IPM= (Number of Installs x 1000) / Number of Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsApple names 2025 Design Award winners ahead of WWDC
Apple has unveiled the winners of its 2025 Design Awards just days before its annual Worldwide Developers Conference (WWDC). This year’s honorees span a range of categories celebrating user experience, innovation, and social impact—though notably, generative AI applications were again left out of the top recognitions. The 2025 Design Awards spotlight 12 winners across six […] More
Twitch Revenue and Usage Statistics (2025)
What is Twitch? Twitch is a livestreaming platform that hosts content ranging from gaming to creative categories such as music, art, food & drink, outdoor, or just Chat. If we look at who’s doing what on Twitch right now, we’ll see broadcasters playing games, artists who play art, music makers, cookers, developers of new games […] More
- in News, Trends & Reports
Asia and MENA game markets poised for $96 billion boom by 2029
The video game industry across Asia and the Middle East and North Africa (MENA) is on a steady growth trajectory, with player spending reaching $86.6 billion in 2024, according to a joint analysis from Niko Partners’ latest regional market model reports. Revenue is forecast to grow at a compound annual growth rate (CAGR) of 2.1%, […] More
