Install Per Mille (IPM)
Install per mille (IPM) is the metric that reveals how many times a mobile app is installed per thousand ad impressions. Improving IPM helps mobile advertisers to optimize mobile advertising and user acquisition campaigns.
As it consists of installs and impressions, IPM performance is affected by plenty of elements including the quality of targeting and creatives, how well the app store pages optimized, and the quality of ad networks.
If install per mille is improved, it also helps advertisers to boost eCPM (effective cost per mille). In order to increase IPM, app advertisers need to make optimizations on app store pages and ad creatives, to analyze current user base deeply, and to track ad networks closely to understand if there is a mobile ad fraud attempt.
IPM= (Number of Installs x 1000) / Number of Impressions
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
How Google Play’s User Metrics Could Hurt or Help Your App Performance
You may think your app is doing everything right. You’re including optimized metadata, polished creatives, decent conversion rates, and you think your app is performing perfectly. But if users aren’t sticking around, Google Play is taking notice, and your app could be silently slipping in rankings because of it. Google Play Store confirmed that a […] More
- in Deals and IPOs, News
Crisp acquires Cantactix to deepen retail shelf analytics and expand CPG supply chain tools
Analytics platform Crisp has acquired Cantactix, a company specializing in category management and in-store shelf planning solutions. The deal marks Crisp’s sixth acquisition in the past year and underscores its ongoing push to enhance data-driven tools for consumer packaged goods (CPG) brands and retailers. Cantactix, which works with retailers and suppliers to streamline shelf and […] More
Hinge eyes in-app payment system to sidestep Apple’s App Store fees
Dating app Hinge is exploring the launch of its own mobile payment system in a bid to bypass Apple’s longstanding App Store commission model. The plan, according to CEO and co-founder Justin McLeod, could be rolled out before the end of 2025. Speaking on the Decoder podcast, McLeod outlined the company’s intention to introduce a […] More
