Hyper Casual Games
Hyper casual games are one of the most popular game genres consisting of lightweight games with instant and simple gameplay.
They are designed to be replayed over and over again with their addictive nature, short sessions, and simple user interface.
Engagement and retention rates are higher on hyper casual games. They are freemium apps and hyper casual game studios and developers generate revenue from in-app purchases.
Interactive ads, playable ads, video, banner, and interstitial ads are used to monetize hyper casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsGood Job Games secures $23M in funding to expand match-3 gaming portfolio
Mobile game developer Good Job Games has raised $23 million in a seed funding round led by Menlo Ventures and Arcadia, the new gaming investment fund founded by Tripledot co-founder Akin Babayigit. The funding marks a pivotal moment for the Türkiye-based company as it aims to scale its match-3 gaming portfolio and establish itself as […] More
- in News
Tilting Point unveils $150M user acquisition fund to empower game developers
Tilting Point has introduced a substantial $150 million fund designed to support game developers in scaling their titles through user acquisition (UA). Unlike traditional publishing agreements, the initiative provides non-dilutive cash flow and marketing assistance while allowing developers to retain full control over their projects. Having previously launched similar UA funding programs in 2016 and […] More
PvX Partners secures $3.8M in seed funding to help consumer apps achieve scale
PvX Partners, a financing platform focused on scaling consumer apps, has raised $3.8 million in seed funding. The investment round was co-led by Play Ventures and General Catalyst, with additional backing from prominent angel investors, including Michail Katkoff (Founder of Deconstructor of Fun) and Matej Lancaric (Founder of two & a half gamers). This funding […] More
