Hyper Casual Games
Hyper casual games are one of the most popular game genres consisting of lightweight games with instant and simple gameplay.
They are designed to be replayed over and over again with their addictive nature, short sessions, and simple user interface.
Engagement and retention rates are higher on hyper casual games. They are freemium apps and hyper casual game studios and developers generate revenue from in-app purchases.
Interactive ads, playable ads, video, banner, and interstitial ads are used to monetize hyper casual games.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsAppsFlyer crosses $500M ARR
Mobile marketing analytics company AppsFlyer has reported annual recurring revenue (ARR) exceeding $500 million, marking a new financial milestone as the company is reportedly engaged in renewed acquisition discussions. The revenue figure was disclosed by AppsFlyer co-founder and CEO Oren Kaniel in a recent LinkedIn post. The update comes amid reports from Israeli business outlet […] More
- in Deals and IPOs, News
2025 in Review: Top AdTech M&A Deals That Shaped the Industry
2025 proved to be a defining year for consolidation, strategic growth, and capital deployment across mobile marketing, ad tech, retail media, and AI-driven engagement platforms. From major buyouts and acquisitions to standout funding rounds that signaled investor confidence, the industry experienced an active 12 months of transformative dealmaking. Below, we break down the top deals […] More
- in News, Trends & Reports
UK games market records strongest growth since 2020 as mobile spending lifts 2025 revenue to £5.4bn
UK consumer spending on video games rose to £5.4 billion in 2025, marking a 7.4% year-on-year increase and the strongest annual growth the sector has seen since the pandemic-driven surge of 2020, according to new figures from the Entertainment Retailers Association (ERA). Data compiled by ERA using sources including NielsenIQ/GfK Entertainment, Omdia, and GSD/IFSE shows […] More
