Deep Linking
Deep linking is a marketing method where advertisers send users coming from user acquisition or retargeting campaigns to a specific page within a mobile app. Deep links are used to improve user experience for promotion campaigns and special offers in order to save users’ time and to increase conversion and retention rate eventually.
Directing users to a specific app page instead of homepage or onboarding pages increases the chance of convincing users to take action. While e-commerce apps use deep linking to run a special discount for their product portfolio, game apps prefer deep links to run their special deals for gamers. With the help of deep links, advertisers increase Return on Investment by increasing sales with an easy-to-follow user journey.
Deep Linking on Android: Android 6.0 (API Level 23) or later
Deep Linking on iOS: iOS9 or later
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsMobile gaming M&A activity surges in Q2 as market stabilizes at $20B quarterly
The global mobile gaming sector continues to prove its resilience and strategic importance in the wider games market, with fresh figures showing robust dealmaking and steady consumer spending. According to Aream & Co.’s latest report, mobile gaming led transaction volumes in the first half of 2025, contributing significantly to the industry’s $6.2 billion total M&A […] More
- in News, Trends & Reports
Prime Day drives $24.1B in U.S. online sales
U.S. online spending surged to $24.1 billion between July 8 and July 11, according to Adobe Analytics, as Amazon’s annual Prime Day event — now stretched to four days — sparked a wave of deep discounts and competing promotions across major retailers. The extended sales window, which some have dubbed a “Black Friday in Summer,” […] More
- in Insights
Generative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
