BANNER ADS
A banner ad is a graphical display ad unit which can be displayed on the top or bottom of the screen, or sticked to the whole screen. The most common pricing models for banner ads are CPM and CPC. Being the cheapest ad format, mobile banner ads are still very popular because of its ease of implementation.
Mobile Banner Ad Sizes
Although it is possible to create custom sized banner ads, there are some standard banner size options to be used for app monetization.
- Standard Banner (320×50): The smallest size to be displayed at the top or bottom of the screen
- Large Banner (320×90)
- IAB Medium Rectangle Banner (300×250)
- Smart Banner (320×50) & (728×90)
Interactive Banner Ad Types
There are “much” interactive types of mobile banner ads that app developers consider to increase conversion.
Expandable Banner Ads: These banner ads are ideal for mobile app developers who want to avoid being annoying to app users. In a typical expandable banner ad, there is a brand/app logo, and a call to action text in a small rectangular banner along with an arrow that allows users to widen the banner to see the full message.
Interactive Banner Ads: This banner ad type is designed to give more content that mobile app users can interact with in order to increase awareness and conversion.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsAustralia unveils landmark bill to prohibit social media for under-16s
Australia has taken a bold step in regulating online interactions, unveiling a groundbreaking bill to ban children under 16 from accessing social media platforms like X (formerly Twitter), Instagram, TikTok, and Snapchat. The legislation, which includes fines of up to A$50 million (approximately $32.5 million) for companies failing to comply, places the responsibility squarely on […] More
Google launches Restore Credentials to simplify account recovery for Android apps
Frequent smartphone upgrades are a hallmark of modern technology, with nearly 40% of users in the U.S. replacing or resetting their devices annually. While this trend brings the promise of better hardware and features, it also presents a challenge for app developers: ensuring smooth transitions for users moving to new devices. Addressing this need, Google […] More
in InsightsWhat is Bluesky? A Comprehensive Guide to the Decentralized Social Media Platform
In the evolving landscape of social media, Bluesky has emerged as a prominent player redefining how people connect and interact online. Created as a decentralized alternative to traditional platforms, Bluesky has garnered significant attention for its innovative structure and user-first policies. As conversations around digital freedom, data privacy, and content control gain momentum, understanding what […] More
