BANNER ADS
A banner ad is a graphical display ad unit which can be displayed on the top or bottom of the screen, or sticked to the whole screen. The most common pricing models for banner ads are CPM and CPC. Being the cheapest ad format, mobile banner ads are still very popular because of its ease of implementation.
Mobile Banner Ad Sizes
Although it is possible to create custom sized banner ads, there are some standard banner size options to be used for app monetization.
- Standard Banner (320×50): The smallest size to be displayed at the top or bottom of the screen
- Large Banner (320×90)
- IAB Medium Rectangle Banner (300×250)
- Smart Banner (320×50) & (728×90)
Interactive Banner Ad Types
There are “much” interactive types of mobile banner ads that app developers consider to increase conversion.
Expandable Banner Ads: These banner ads are ideal for mobile app developers who want to avoid being annoying to app users. In a typical expandable banner ad, there is a brand/app logo, and a call to action text in a small rectangular banner along with an arrow that allows users to widen the banner to see the full message.
Interactive Banner Ads: This banner ad type is designed to give more content that mobile app users can interact with in order to increase awareness and conversion.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsPrime Day drives $24.1B in U.S. online sales
U.S. online spending surged to $24.1 billion between July 8 and July 11, according to Adobe Analytics, as Amazon’s annual Prime Day event — now stretched to four days — sparked a wave of deep discounts and competing promotions across major retailers. The extended sales window, which some have dubbed a “Black Friday in Summer,” […] More
- in Insights
Generative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
- in Deals and IPOs, News
Didomi acquires Sourcepoint, expanding footprint in global privacy tech
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market. The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake […] More
