View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
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in News, Trends & ReportsMobile app spending climbs to $167bn as monetization outpaces growth in 2025
Global mobile in-app purchase revenue reached $167 billion in 2025, reflecting a market that continues to expand financially even as traditional growth levers such as downloads lose momentum. According to Sensor Tower’s State of Mobile 2026 findings, consumer spending grew 10.6% year over year, while total app downloads rose just 0.8%, highlighting a decisive pivot […] More
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Scotland unveils phased plan to build £1bn games industry by 2030
Scotland has outlined a national strategy aimed at expanding its games sector to more than £1 billion in annual economic output by the end of the decade, positioning the industry as a driver of growth, skills development, and technological innovation. The newly published Games Action Plan sets out a phased roadmap to establish what it […] More
Netflix Revenue and User Statistics (2026)
Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. Company Overview Founded Date 1997 Founders Reed Hastings, Marc […] More
