Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsTikTok declined 2 million seller account registrations in H2 2023
TikTok revealed in its Shop Safety Report that it had blocked over two million sellers and prevented 37 million items from being listed on TikTok Shop during the latter half of 2023. As part of its efforts, TikTok onboarded over six million sellers onto its platform, rigorously assessing their products before allowing them to be […] More
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The 9 Best Apps for Call Blocking
Unwanted calls and spam are an unfortunate reality for many smartphone users. Whether it’s telemarketers, robocalls, or scam artists, these calls can be not only annoying but also intrusive and potentially harmful. Thankfully, there are numerous call blocking apps available to help you take control of your incoming calls and protect your privacy. In this […] More
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The 9 Best Metronome Apps
Dietrich Nikolaus Winkel coined the term “metronome,” which means “measure,” in 1814. A metronome is a tool that indicates at what tempo or speed a song should be played, and is often preferred by music educators, bands, and people who make music. You can also use a metronome in any area where you need to […] More
