Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsGoogle reveals how Media3 improves short-form video performance on Instagram and Facebook
Google has outlined how Meta improved video playback performance on Instagram and Facebook by integrating Jetpack Media3 PreloadManager, an Android media component designed to prepare video content before users tap or swipe to play it. In a developer case study, Google described how the system was implemented to address delays in short-form video feeds, where […] More
- in News, Trends & Reports
Social media engagement trends shift as Instagram, LinkedIn and Threads see declines
Engagement levels across several major social media platforms declined during 2025, according to a new analysis examining tens of millions of posts published through social media management platform Buffer. The findings suggest that while some networks are seeing rising interaction rates, others are facing growing competition for attention as content volumes increase. The study analyzed […] More
- in News, Trends & Reports
Report finds malicious ads appear nearly three times more often in mobile games than other apps
A new industry report highlights growing safety and quality concerns within the mobile advertising ecosystem, showing that users of mobile games face significantly higher exposure to malicious advertising than users of other types of apps. According to the latest In-App Network Ad Quality Index released by AppHarbr, mobile games display malicious ads at a substantially […] More
