Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
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We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsOpenAI’s Sora nearly matches ChatGPT’s launch with 627,000 iOS downloads in first week
OpenAI’s new video-generation app, Sora, is off to a strong start, reaching nearly the same level of first-week adoption as ChatGPT’s iOS debut, according to new data from app analytics firm Appfigures. In its first seven days, Sora recorded 627,000 downloads on iOS, slightly surpassing ChatGPT’s 606,000 installs during its launch week in May 2023. […] More
Apple to enforce age verification for app users in Texas as new state law takes effect
Apple will introduce new account and app store requirements for users and developers in Texas starting January 1, 2026, to comply with Texas Senate Bill 2420 (SB2420) — a law mandating age verification for all app marketplace users. The law requires app platforms to use a “commercially reasonable method” to confirm a user’s age during […] More
Meta tightens ad API rules, expands AI-driven targeting with new placement flexibility
Meta is rolling out a new update to its Marketing API aimed at giving advertisers more flexibility in ad placements and pushing broader adoption of its AI-driven Advantage+ tools. The change, which takes effect October 8, introduces a “limited spend” feature that allows up to 5% of ad budgets to be redirected to placements that […] More
