Mobile Measurement Partner (MMP)
A mobile measurement partner (MMP) is a platform where app developers and mobile marketers can analyze attribution data including clicks, installs, sources, in-app purchases and more. MMPs collect user data typically via an SDK (software development kit).
MMPs advertisers to measure an ad campaign’s performance to find the best channels for user acquisition. Most MMPs also help to detect and prevent some types of mobile ad fraud including click spamming, click injection, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsConsumers criticize AI-generated video ads as annoying and confusing, study finds
The rise of generative AI has brought innovative tools into the advertising world, but new research suggests that consumers are not entirely convinced by its impact. According to a study by NielsenIQ (NIQ), AI-generated video ads are often perceived negatively by viewers, being labeled as “annoying,” “boring,” and “confusing.” Even when these ads exhibit high […] More
- in PC Gaming
The Best Games That Break The Fourth Wall
The term ‘breaking the fourth wall’ is used frequently today. The expansion of this term is based on the fact that the characters in a series, movie, or game become aware of the situation, become aware of the fictional event, and establish a direct connection with the person controlling it. If you’ve watched Deadpool movies, […] More
- in PC Gaming
18 Fast-Paced Games to Get Your Heart Beating
We have compiled the fast-paced games that will lock the player on the screen with high tempo and make you hold the game handles tighter. The games on our list will increase your excitement with their unique gameplay mechanics and general designs. It is also worth noting that the games that you will enjoy while […] More
