Over-The-Top (OTT)
OTT stands for “Over The Top” where video content is delivered via internet connection instead of a cable TV provider or a broadcast. OTT is not a content type, instead, it is an internet-based distribution channel for video contents. OTT content can be consumed via mobile devices, personal computers, smart tvs, and devices like PlayStations and more.
The most common OTT platforms are Netflix, YouTube, and Amazon Prime.
OTT advertising has become popular as the OTT content consumption exploded. It contains advertising activities for OTT content consumers. Like all other types of advertising, OTT advertising has also become vulnerable to ad fraud.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
1k Views
in News, Press Releases, Trends & ReportsGlobal mobile app installs rise 11% in H1 2025 as gaming leads growth across emerging markets
The global mobile app economy continued to expand in 2025 despite persistent privacy changes and rising user acquisition costs, according to Adjust’s Mobile App Growth Report: 2025 Edition. The report found that app installs rose 11% year-over-year (YoY) in the first half of 2025, while user sessions grew by 10%, reflecting steady demand and adaptive […] More
2.6k Views
in NewsSpotify strikes deal to bring video podcasts to Netflix in 2026
Spotify is expanding the reach of its video podcast business through a new partnership with Netflix, which will see select Spotify Studios and The Ringer shows debut on the streaming platform in early 2026. The collaboration marks a significant shift for both companies — Spotify as it leans deeper into video and ad-supported content, and […] More
2.1k Views
in News, Product Launches & UpdatesGoogle redesigns Search Ads and expands AI image generation across its platforms
Google is rolling out a series of updates to its Search experience, introducing a new layout for sponsored results and expanding its AI-powered image generation capabilities across Search, NotebookLM, and Photos. The updates, announced on October 13, are part of Google’s broader strategy to integrate generative AI into its core products while offering users more […] More