Organic Install
An organic install is an app download coming from a search on an app store, a browse on the top charts or app categories, friend reference, or word of mouth. In order for an install to be considered as organic, it should not be attributed to any mobile ad campaign. However it doesn’t mean that the user is not exposed to a mobile ad. An organic user can see an ad but he doesn’t interact with the ad and then he prefers downloading the app by searching it from an app store.
For mobile app developers and app-based companies, it is not easy to gain organic installs because of the harsh competition in almost all app categories and countries. This is why they prefer executing App Store Optimization to let users find their apps organically.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
32.1k Views
in PC GamingThe 15 Best Medieval Games
When the Middle Ages are mentioned, we see a bottomless pit that we encounter in the game world and fantastic productions. Knights, bandits, and taverns in their shining armor and long adventures. In this list, we have compiled the best medieval games that provide us with these, set in the Middle Ages and left their […] More
19.3k Views
in PC GamingThe 12 Best Horror Games on Game Pass
The Xbox Game Pass service offered by Microsoft for Xbox and PC players works on a monthly or annual basis and gives players the right to benefit from a large library with new games added every month. In this extensive library, there are also quite good options for gamers who love the horror genre. In […] More
33.2k Views
in Best iOS Apps Of The Week, Hot AppsThe Best Racing Games for iOS
Car racing games that emerged in the 1970s continue to be renewed by pushing the boundaries of reality today. Racing games that people of all ages will enjoy playing offer different scenarios. Play with your loved ones or individually, these racing games are a great option to kill time. Among thousands of options, we have […] More