Freemium App
The freemium app model is a monetization strategy for mobile apps where app developers publish their apps for free of charge and monetize them with subscriptions or in-app purchases. Most of the mobile games use the freemium model to reach a wide range of users for free and then generate revenue from a small portion of those users.
In order to monetize an app with a freemium model successfully, app publishers need to design in-app purchase mechanisms very carefully. Freemium model is a strategy based on the current users so user experience and premium content strategy should satisfy the needs of loyal users.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsIncubeta acquires RocketSource to strengthen AI and data capabilities
Incubeta, a global digital marketing agency, has acquired RocketSource, a consultancy specializing in data-driven customer behavior analysis and AI frameworks. The financial terms of the deal were not disclosed. RocketSource, founded in 2017, works with brands to define business goals, identify market opportunities, and optimize customer engagement. Its offerings include Data-as-a-Service (DaaS), growth consulting, and […] More
- in News
PubMatic files antitrust suit against Google as pressure mounts on adtech giant
PubMatic has filed a lawsuit against Google, accusing the company of maintaining an illegal monopoly in the digital advertising market and obstructing fair competition. The case, lodged on September 8 in the U.S. District Court for the Eastern District of Virginia, seeks billions of dollars in damages and a jury trial. This is the second […] More
Google extends Web to App Connect to more campaign types
Google announced the expansion of its Web to App Connect feature across a wider range of campaign formats, including YouTube Ads, Hotel Ads, Performance Max, and Demand Gen, in addition to the existing support for Search and Shopping campaigns. The update, effective as of September 5, 2025, aims to simplify the management of cross-platform advertising […] More
