Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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in News, Trends & ReportsGlobal games market set to reach $197 billion in 2025 as PC and mobile outperform forecasts
The global video games industry is on track to generate $197 billion in revenue in 2025, surpassing earlier expectations, according to revised estimates from market research firm Newzoo. The updated outlook reflects stronger-than-anticipated performance across PC and mobile platforms during the year. Based on data covering January through November, Newzoo now expects the market to […] More
AltStore launches in Japan after Apple opens iOS to alternative app marketplaces
An alternative app marketplace has gone live in Japan just hours after Apple implemented changes to its iOS ecosystem to comply with the country’s new Mobile Software Competition Act (MSCA). AltStore PAL, developed by Riley Testut, is now available to Japanese users, allowing them to install apps on iPhones and iPads outside Apple’s official App […] More
OpenAI opens app submissions and introduces in-chat app directory for ChatGPT
OpenAI has opened app submissions for ChatGPT, allowing developers to apply for review and potential publication of their apps within the chatbot. The move formalizes the launch of an in-chat app directory, giving users a centralized place to discover and access third-party tools directly from ChatGPT’s interface. The company first previewed apps for ChatGPT earlier […] More
