Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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in NewsUtah sets a precedent with landmark app store age verification bill
Utah has made history as the first U.S. state to mandate age verification for mobile app stores, setting a new benchmark in the ongoing battle over online child safety, as reported by The Verge. The newly passed App Store Accountability Act requires digital storefronts to confirm users’ ages and obtain parental consent before allowing minors […] More
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Gen Z’s Gaming Boom: Nearly 75% Will Be Digital Gamers by 2027
The influence of digital gaming continues to surge among younger generations, with a new forecast revealing that nearly three-fourths of Generation Z in the United States will be active digital game players by 2027. According to eMarketer projections from December 2024, a staggering 74.8% of Gen Zers will engage in gaming within the next two […] More
PUBG Mobile Revenue and Usage Statistics (2025)
What is PUBG Mobile? Launched in February 2018, PUBG Mobile is Tencent’s free-to-play battle royal game that has reached millions of mobile players worldwide since its launch and has become one of the most successful and the largest games in the world. What is PUBG Mobile Lite? Built on the original PUBG Mobile gameplay, PUBG […] More
