Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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LATEST MOBILE MARKETING NEWS
in NewsSayGames announces $30 million investment in hybrid-casual game studios
SayGames, a prominent publisher in the hybrid-casual mobile gaming sector, has unveiled plans to invest up to $30 million over the next three years to support innovative studios worldwide. This investment initiative is set to provide financial backing, industry expertise, and a suite of resources to help developers create top-tier hybrid-casual games. Having already allocated […] More
Snapchat to notify parents when teens arrive at or leave specific locations
Snapchat is rolling out new features to its Family Center, aimed at giving parents more control and peace of mind when it comes to their teen’s location sharing. The update introduces travel notifications, allowing parents to receive alerts when their teen arrives at or leaves specific locations, such as school or sports practice. This addition […] More
HBO Max Revenue and Usage Statistics (2024)
What is HBO Max? HBO Max is a subscription-based digital streaming platform owned by Warner Media. HBO Max, which entered service in May 2020, has original and licensed content as well as the contents of the HBO channel. It gathers brands such as Cartoon Network, HBO, DC, Max Originals under one roof. It can be […] More
