Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsNetflix projects it will double ad revenue in 2025 as it builds out in-house ad tech
Netflix says it’s firmly on track to “double” its advertising revenue this year, signaling a new phase for the streaming giant as it leans deeper into ad-supported streaming and its growing in-house ad tech platform. The milestone projection was revealed alongside Netflix’s second-quarter 2025 earnings results, which show the company pulling in $11.08 billion in […] More
X partners with AppsFlyer to deliver clearer iOS ad measurement
X is expanding its toolkit for mobile advertisers with a major update to its measurement capabilities through a new partnership with app analytics firm AppsFlyer. Announced this week, the collaboration introduces an Advanced Self-Reporting Network (SRN) integration, giving X advertisers access to more complete and privacy-safe iOS campaign measurement. For years, Apple’s App Tracking Transparency […] More
The Best To Do List Apps for Android
Sometimes we need a tool to plan our day completely, sometimes to remember something that comes to mind, and sometimes to take note of an important task that we should not forget. Until a few years ago, the way to do this was to write on a piece of paper or carry a notebook with […] More
