Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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Unity releases free Ad Quality SDK to improve in-game advertising transparency
Unity has announced the broad availability of its Ad Quality tool as a free, standalone SDK, making it accessible to all publishers regardless of their mediation platform. The tool is designed to provide developers with greater transparency and control over in-game advertising across more than 25 ad networks. The move comes as new survey data […] More
Magnite expands CTV offering with programmatic Pause Ads
Magnite has introduced programmatic access to pause ads across major streaming platforms, adding a new format to its sell-side platform (SSP). The ad type is now available through Magnite’s ClearLine as well as third-party DSPs such as MNTN, Kerv.ai, and Yahoo DSP. The inventory will be accessible across streaming partners including DirecTV, Dish Media, and […] More
The Best Location Sharing Apps for iPhone and Android
Although sharing our personal and instant information with internet giants is a matter of discussion today, sharing your location with your family and friends may be a need for many different reasons. In this article, we have brought together the best location sharing apps that you can use for various reasons such as security or […] More
