Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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in News, Trends & Reports1.4 million apps launched in 2025, but only 10% broke through as market growth accelerates
The global app economy expanded sharply in 2025, with releases climbing 25% year over year to exceed 1.4 million new apps. Yet the surge in supply did not translate into broad visibility: only around one in ten new launches managed to capture meaningful user attention, underscoring intensifying competition across app stores. That imbalance between production […] More
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Spotify – Company Overview Headquarter New York, USA Platforms Mobile, PC, TV, Tablets, Speakers, Cars Number of Employees 7000+ Website https://www.spotify.com/ Founded Date 2006 Founders Daniel Ek, Martin Lorentzon Crunchbase Profile Profile Link Google Play App Store Link App Store App Store Link Spotify User Stats (2026) Spotify Subscriber Stats (2026) Spotify Revenue Statistics (2026) […] More
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Apple and Google Commit to App Store Process Changes Under UK Competition Rules
Apple and Google have agreed to a set of changes to how their app stores operate in the UK, following pressure from the country’s competition watchdog as it begins enforcing its new digital markets regime. The commitments are aimed at improving transparency and fairness for developers that rely on the App Store and Google Play […] More
