Fill Rate
Fill rate is a metric which measures the ability of an ad network to meet ad requests filled with ads.
Ad networks delivering the highest fill rate means the highest performance on filling ad requests and this means higher revenue for mobile advertisers. This is why advertisers should follow the fill rate metric and eliminate the ad networks they are running their ad campaigns with lower fill rate.
Fill rate = total number of impressions / ad requests
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsLondon becomes the third-largest global hub for gaming professionals
London has officially risen to become the world’s third-largest hub for gaming professionals, overtaking key cities in North America and Europe. According to new industry research conducted by Unscrambled and BOP for Games London, the UK capital now boasts over 13,700 gaming professionals, ranking just behind Los Angeles (22,600) and San Francisco (14,100). This milestone […] More
Spotify unveils Gen AI ads and programmatic buying with Spotify Ad Exchange
Spotify has introduced a transformative shift in its advertising business, unveiling its latest innovations at the Spotify Advance event in New York City. The streaming giant has debuted Gen AI-powered ads alongside the Spotify Ad Exchange (SAX), a new programmatic offering designed to modernize and streamline the ad-buying experience. The launch of SAX allows advertisers […] More
- in News, Trends & Reports
Truecaller hits 450 million monthly active users
Truecaller, the widely popular caller identification and spam-blocking app, has reached a significant milestone, surpassing 450 million monthly active users. The Swedish-based company announced that it added 50 million users over the past ten months, with 15.5 million joining since the beginning of 2025. The platform, which started as a simple caller ID service, has […] More
