End Card
An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
3.5k Views
in NewsNewFronts 2026: Mobile advertising enters its “Always-On, AI-Powered” era
The 2026 edition of IAB NewFronts 2026 closed with a clear industry-wide shift: mobile is no longer just a channel, but the infrastructure powering a new generation of advertising defined by artificial intelligence, creator ecosystems, and performance-driven video. Across four days of presentations, major platforms including Meta, Amazon, TikTok, and YouTube unveiled a wave of […] More
2k Views
in NewsEU moves to ban AI ‘Nudifier’ apps under expanded Artificial Intelligence Act
European lawmakers are advancing new restrictions on artificial intelligence systems that generate non-consensual explicit content, as part of broader updates to the Artificial Intelligence Act. Members of the European Parliament have backed a proposal to prohibit so-called “nudifier” apps—AI applications capable of creating or manipulating images and videos to depict individuals in sexually explicit ways […] More
1.1k Views
in NewsUnity to shut down ironSource Ads Network and explore Supersonic sale amid strong Q1 outlook
Unity has announced plans to discontinue its ironSource Ads Network and pursue the sale of its Supersonic publishing division, as the company reports preliminary first-quarter results that exceed its earlier financial guidance. The ironSource Ads Network is scheduled to cease operations on April 30, 2026, marking a significant step in Unity’s restructuring efforts. At the […] More


