End Card
An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
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in Deals and IPOs, NewsSalesforce to acquire Braze in $5.66B deal to expand customer engagement business
Salesforce has entered into a definitive agreement to acquire customer engagement platform Braze in a transaction valued at approximately $5.66 billion, expanding its presence in marketing technology and customer communications. The acquisition will bring Braze’s customer engagement capabilities into Salesforce’s broader customer relationship management (CRM) ecosystem. The deal is expected to strengthen Salesforce’s position in […] More
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in News, Trends & ReportsApple reports growth in premium iOS games as new App Store chief outlines gaming strategy
Apple is seeing an increase in premium game releases on the App Store as more independent developers and established PC and console franchises expand to iPhone and iPad, according to Carson Oliver, the company’s new head of App Store Worldwide. In an interview with Polygon, Oliver discussed Apple’s gaming strategy, the future of Apple Arcade […] More
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Google launches Universal Cart and Holiday Shopping Guide ahead of 2026 holiday season
Google has introduced two shopping updates ahead of the 2026 holiday season, launching its Universal Cart feature in the United States and publishing a new data-driven guide that identifies when discounts are most likely to peak across different product categories. The updates focus on helping consumers manage purchases across multiple retailers, monitor price changes and […] More