End Card
An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsAction & Strategy Drives Majority of Mobile Revenue Despite Install Drop
The global games market is showing a widening split between engagement-driven monetization on mobile and growth-led expansion on PC and console, according to new data from Sensor Tower. The latest deep dive into Action and Strategy genres indicates that while mobile downloads are contracting, in-app purchase (IAP) revenue continues to dominate the segment. Across platforms, […] More
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FTC reaches settlement with major ad agencies over alleged ‘brand safety’ collusion
The Federal Trade Commission has reached a settlement with several of the world’s largest advertising holding companies following an antitrust investigation into coordinated ad-buying practices tied to political content. The agreements involve WPP, Publicis Groupe and Dentsu, which were accused of working together to apply uniform “brand safety” standards that restricted where advertisers placed their […] More
Google introduces Android CLI and AI-focused tools to streamline app development workflows
Google has unveiled a new set of development tools aimed at accelerating Android app creation, with a focus on integrating artificial intelligence-driven workflows into the software development lifecycle. At the center of the update is a revamped Android command-line interface (CLI), designed to serve as a lightweight, programmatic entry point for building and managing applications […] More
