End Card
An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
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LATEST MOBILE MARKETING NEWS
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EA launches dedicated advertising division to expand brand integrations across games
Electronic Arts has introduced a new business unit focused on advertising and brand partnerships, signaling a broader effort to integrate marketers directly into gaming experiences across its portfolio of titles. The new initiative, called EA Advertising, will serve as a centralized platform for advertisers seeking access to EA’s player base through in-game placements, branded experiences, […] More
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in Deals and IPOs, NewsFox to acquire Roku for $22 billion, gaining access to more than 100 million streaming households
Fox Corporation has agreed to acquire Roku in a cash-and-stock transaction valued at approximately $22 billion, marking one of the largest media and streaming deals of the year and significantly expanding Fox’s presence in connected TV and streaming distribution. Under the terms of the agreement, Roku shareholders will receive $96 in cash and 0.9693 shares […] More
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in News, Trends & ReportsSnapchat Study: Video ads deliver 24% higher long-term sales lift than other non-skippable formats
Snapchat has released new research highlighting the performance of its video advertising products, claiming that its Commercials format delivers stronger long-term sales outcomes than comparable non-skippable video ads on other platforms. The findings come from a study conducted with Dentsu, incorporating attention data from Lumen Research and brand measurement frameworks from Kantar. The research examined […] More