End Card
An end card is a static visual ad displayed at the end of a video ad with the aim of converting ad viewers. It is designed to increase the chance of conversion of a video ad.
A typical end card includes a call to action convincing users to click, app icon, and other persuasive elements to increase conversion.
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LATEST MOBILE MARKETING NEWS
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Apple to require 18+ App Store ratings for dating apps and AI romantic companions
Apple is introducing new App Store age rating requirements that will assign a minimum 18+ rating to dating apps and virtual companion apps featuring romantic or sexual interactions. The changes will take effect on November 16 and require developers to disclose whether their apps include dating, relationship or real-world location-sharing features. Under the updated age […] More
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in Deals and IPOs, NewsAffle to acquire Perion for $420 million to expand global adtech business
India-based advertising technology company Affle has entered into a definitive agreement to acquire Perion in an all-cash transaction valued at approximately $420 million, combining Affle’s mobile performance advertising operations with Perion’s capabilities across retail media, connected TV (CTV) and digital out-of-home (DOOH) advertising. The agreement will see Affle’s Israel-based subsidiary, Affle 3iL, acquire all outstanding […] More
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Android Dev Summit 2026: Google opens Android to AI agents, expands app discovery and advances XR development
Google’s Android Dev Summit 2026 brought a series of announcements spanning AI-assisted software development, app discovery, on-device intelligence, performance optimization, and extended reality. The updates reflect a broader shift in Google’s Android strategy, with AI agents becoming increasingly integrated into both the development process and the ways users interact with applications. Among the most significant […] More