Daily Active User (DAU)
Daily active user (DAU) measures the total number of users opening a mobile app at least once in a single day. It is about users, not the number of sessions of a single user. Even if one user has more than one session in a day, that user is counted as one in DAU metric.
It is an important mobile app metric to understand the quality of users coming from a single mobile advertising campaign. Comparing the number of installs from an ad campaign and DAU helps mobile advertisers to find the most effective user acquisition channels for their apps.
DAU also helps marketers to understand the loyalty and engagement of users. Analyzing DAU regularly can let mobile advertisers make data-driven decisions for retention and engagement rates.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
The 13 Best Strategy Games for iPad
Strategy games are at the forefront of the game genres enjoyed by those who enjoy developing and implementing strategies. Strategy games with a lot of room for thought are games that require awareness. We’ve compiled a list of the best strategy games in a variety of genres, ranging from civilization management to war games. Here […] More
The 11 Best Two-Player iPhone Games
Two-player games on iPhones not only provide a fun way to pass the time but also foster social interaction and friendly competition. Whether you’re looking to team up with a friend or challenge them head-to-head, these iOS games promise hours of entertainment and excitement. From classic board games to intense multiplayer battles, here are some […] More
The Best iPhone Games of All Time
Curious about popular iPhone games? Then keep reading! We have reviewed and listed the most popular games you will enjoy playing on your iPhone. Our list includes well-known games such as Pokémon Go, Clash Royale, and Need for Speed: Shift, as well as many other games just waiting to be discovered. Here are the best […] More
