CPI - Cost per Install
CPI, stands for Cost per Install, is a commonly used pricing model in mobile user acquisition campaigns where mobile advertisers are charged every time a user installs a mobile app by clicking an ad. It indicates how much money an app advertiser needs to acquire a user who installs the app.
CPI is highly affected by the other elements of the advertising campaign, including the quality of creatives, countries the campaign is run, the demographics of the target audience, and the app category.
CPI= Advertising Cost / Number of App Installs from a Specific Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Meta targets full AI-driven ad automation by 2026 :report
Meta Platforms is reportedly charting a course toward fully automating its advertising system by late 2026, aiming to allow businesses to launch entire campaigns with minimal human input. The company’s evolving suite of artificial intelligence tools is designed to handle everything from ad generation to real-time targeting and budget optimization—based only on a business’s website […] More
- in Deals and IPOs, News
Snowflake acquires Crunchy Data to boost PostgreSQL capabilities for AI-powered enterprise applications
Snowflake has announced its intent to acquire Crunchy Data, a specialized provider of enterprise-grade PostgreSQL solutions, as it sharpens its focus on equipping its AI Data Cloud with more robust database capabilities. Crunchy Data, founded in 2012 and based in Charleston, South Carolina, is known for its enterprise-ready PostgreSQL deployments with enhanced security, scalability, and […] More
- in News
WPP rebrands GroupM as WPP Media in strategic shift toward AI-integrated marketing
WPP has officially rebranded GroupM as WPP Media, a move signaling a broader transformation within the global advertising and marketing giant as it aligns itself with the demands of an increasingly AI-driven media environment. The rebranding consolidates the company’s media services under a unified identity and represents a deeper integration of data, technology, and talent […] More
