CPI - Cost per Install
CPI, stands for Cost per Install, is a commonly used pricing model in mobile user acquisition campaigns where mobile advertisers are charged every time a user installs a mobile app by clicking an ad. It indicates how much money an app advertiser needs to acquire a user who installs the app.
CPI is highly affected by the other elements of the advertising campaign, including the quality of creatives, countries the campaign is run, the demographics of the target audience, and the app category.
CPI= Advertising Cost / Number of App Installs from a Specific Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in Deals and IPOs, NewsLiftoff Mobile Files for Nasdaq IPO With Valuation Target Above $5 Billion
Liftoff Mobile has begun the roadshow for its planned initial public offering, outlining a deal that could value the mobile app marketing company at up to $5.17 billion. The company has filed a registration statement with the U.S. Securities and Exchange Commission to list its shares on the Nasdaq Global Select Market under the ticker […] More
AltStore introduces app focused on CSAM transparency in app stores
AltStore has released a new app designed to monitor whether app marketplaces distribute apps that provide access to child sexual abuse material (CSAM). The tool, called CSAM Store Checker positions itself as a transparency mechanism focused on marketplace-level accountability rather than individual users. According to the developers, the app allows users to check specific app […] More
Apple updates App Store pricing and developer payouts across multiple markets following tax changes
Apple has begun rolling out adjustments to App Store pricing and developer proceeds in several countries, reflecting recent changes in local tax regulations. The updates took effect on January 29, with additional pricing changes scheduled for February in select markets. In a notice sent to developers, Apple said the revisions affect apps and in-app purchases […] More
