CPC - Cost per Click
Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.
Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost.
CPC = Advertising Cost/Number of Clicks
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsGlobal gen AI spending set to skyrocket to $644 billion in 2025
The worldwide investment in generative artificial intelligence (GenAI) is poised to reach an astounding $644 billion in 2025, marking a 76.4% surge from the previous year, according to a recent forecast by Gartner. This rapid growth underscores the evolving landscape of AI-driven technology, as businesses seek to capitalize on advancements in foundational models and AI-powered […] More
- in News
Apple and Google app stores found hosting VPNs tied to sanctioned Chinese firm
A recent investigation has uncovered that Apple and Google have been hosting multiple virtual private network (VPN) apps with direct links to a Chinese cybersecurity firm sanctioned by the U.S. government. These VPN apps, which have collectively amassed millions of downloads, are associated with Qihoo 360, a company accused of having ties to the Chinese […] More
Roblox expands monetization with Google-powered rewarded ads
Roblox, the massively popular gaming platform with over 85 million daily active users, is taking a significant step forward in its monetization strategy. The company has officially partnered with Google to introduce Rewarded Video Ads, offering players in-game rewards in exchange for watching ads. This move not only opens new revenue streams for developers but […] More
