CPC - Cost per Click
Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.
Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost.
CPC = Advertising Cost/Number of Clicks
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsParents drove a 32x gaming app index and 61.2% of toy ad spend in 2025, data shows
Apps and advertisers targeting parents leaned heavily into games, toys, and AI-driven utilities in 2025, according to Sensor Tower’s latest analysis. The data highlights how parental app usage and advertising budgets converged around child-focused entertainment and future purchasing power. Gaming emerged as the dominant app vertical among parents in 2025. Fluvsies – A Fluff to […] More
- in News
Italy fines Apple €98.6 million over App Tracking Transparency practices
Italy’s competition authority has fined Apple €98.6 million ($115 million), concluding that the company abused its dominant position in the mobile app market through the implementation of its App Tracking Transparency (ATT) framework. The Autorità Garante della Concorrenza e del Mercato (AGCM) said Apple’s rules governing data tracking and consent on iOS devices placed disproportionate […] More
- in News
Broadcast radio enters programmatic buying as Viant integrates iHeartMedia inventory
Broadcast radio advertising is becoming available through programmatic buying platforms, following a new integration between Viant and iHeartMedia that brings over-the-air radio inventory into a demand-side platform (DSP) for the first time. Under the agreement, Viant’s DSP now provides direct access to iHeartMedia’s broadcast radio inventory, alongside its existing access to iHeart’s podcast and streaming […] More
