CPC - Cost per Click
Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.
Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost.
CPC = Advertising Cost/Number of Clicks
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsNetflix projects it will double ad revenue in 2025 as it builds out in-house ad tech
Netflix says it’s firmly on track to “double” its advertising revenue this year, signaling a new phase for the streaming giant as it leans deeper into ad-supported streaming and its growing in-house ad tech platform. The milestone projection was revealed alongside Netflix’s second-quarter 2025 earnings results, which show the company pulling in $11.08 billion in […] More
X partners with AppsFlyer to deliver clearer iOS ad measurement
X is expanding its toolkit for mobile advertisers with a major update to its measurement capabilities through a new partnership with app analytics firm AppsFlyer. Announced this week, the collaboration introduces an Advanced Self-Reporting Network (SRN) integration, giving X advertisers access to more complete and privacy-safe iOS campaign measurement. For years, Apple’s App Tracking Transparency […] More
The Best To Do List Apps for Android
Sometimes we need a tool to plan our day completely, sometimes to remember something that comes to mind, and sometimes to take note of an important task that we should not forget. Until a few years ago, the way to do this was to write on a piece of paper or carry a notebook with […] More
