CPC - Cost per Click
Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.
Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost.
CPC = Advertising Cost/Number of Clicks
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
18.3k Views
in PC GamingThe 13 Best Games Based on Books
Occasionally, the boundaries of the literary world are intertwined with the game world. The amazing universes created by master authors find their place in the game world in various ways. Here are the best games based on books. The Best Games Based on Books Dante’s Inferno Dante’s Inferno, the game of EA Games, which we […] More
39k Views
in PC GamingThe 9 Best Arcade Games of All Times
Today, we see video games with huge budgets that make them feel real with the graphics and stories they offer in systems collected for thousands of dollars. However, the starting point of all these modern video games was the dimly lit arcades where the interior was jam-packed. So much so that these halls instilled a […] More
32.5k Views
in Best iOS Apps Of The Week, Hot AppsThe Best RPGs for iPhone
RPG, short for a role-playing game, is a genre of game where characters come to life in a mostly fictional universe, and players make decisions about the character’s life and behavior. The fact that the players make material and moral investments in their characters and watch their development throughout the game makes this genre pretty […] More