BOOST (BURST) CAMPAIGN
A boost campaign, also known as burst campaign, is a mobile marketing / user acquisition campaign type that focuses on increasing category ranking in a short span of time by driving huge volume of app downloads that boosts the visibility of a mobile app. The main aim is reaching organic app installs by increasing the category ranking and the visibility in overall charts. Boost campaigns drive incentivized traffic and downloads with a small cost in a short time.
Boost campaigns (burst campaigns) are not only for user acquisition but also for testing a new app with real users and for understanding the competitors. This is why it is a common user acquisition campaign type among indie developers and newly launched apps.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
859 Views
in News, Trends & ReportsThe Trade Desk faces slower growth and mounting pressure from Amazon DSP and agency scrutiny
The Trade Desk reported first-quarter revenue of $689 million for 2026, marking a 12% year-over-year increase, as the demand-side platform navigates slowing growth, increased competition from Amazon’s advertising business, and ongoing tensions with major agency groups. The company also projected second-quarter revenue of at least $750 million, reflecting an expected 8% annual increase. The forecast […] More
-
914 Views
in Deals and IPOs, NewsInMobi acquires MobileAction to expand AI-driven iOS app advertising capabilities
InMobi has acquired MobileAction, an AI-powered app growth and analytics platform focused on iOS user acquisition and App Store Optimization (ASO), as the company moves to strengthen its mobile advertising business and expand its capabilities across Apple’s ecosystem. Financial terms of the transaction were not disclosed. Founded in 2013 and headquartered in San Francisco, MobileAction […] More
-
1.1k Views
in NewsAmazon expands AI-driven upfront strategy as LinkedIn CTV partnership targets B2B advertisers
Amazon Ads is positioning artificial intelligence, audience data, and cross-platform media buying at the center of its 2026 upfront strategy as the company looks to strengthen its role in an increasingly fragmented TV and streaming market. Ahead of its upcoming upfront presentation, Amazon outlined plans to expand how advertisers manage campaigns across streaming TV, digital […] More


