BOOST (BURST) CAMPAIGN
A boost campaign, also known as burst campaign, is a mobile marketing / user acquisition campaign type that focuses on increasing category ranking in a short span of time by driving huge volume of app downloads that boosts the visibility of a mobile app. The main aim is reaching organic app installs by increasing the category ranking and the visibility in overall charts. Boost campaigns drive incentivized traffic and downloads with a small cost in a short time.
Boost campaigns (burst campaigns) are not only for user acquisition but also for testing a new app with real users and for understanding the competitors. This is why it is a common user acquisition campaign type among indie developers and newly launched apps.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
176 Views
in News, Product Launches & UpdatesGoogle introduces native support for digital credentials with OpenID standards integration
Android is expanding its digital identity capabilities by officially supporting digital credentials through its Credential Manager’s DigitalCredential API. This update introduces native integration for OpenID4VP and OpenID4VCI, which standardize how digital credentials are presented and issued across the Android ecosystem. Digital credentials are cryptographically verifiable documents that can represent a variety of personal information, such […] More
167 Views
in News, Trends & ReportsWhatsApp surpasses 3 billion monthly users
WhatsApp has crossed the 3 billion monthly active user threshold, Meta CEO Mark Zuckerberg announced during the company’s Q1 earnings call on Wednesday. This milestone makes WhatsApp one of only a few apps—alongside Facebook—to reach that scale globally. Originally launched in 2009 and acquired by Facebook in 2014 for $19 billion, WhatsApp has grown steadily […] More
43.5k Views
in Mobile App StatisticsWhatsApp Revenue and Usage Statistics (2025)
What is WhatsApp? WhatsApp is an immensely popular free-to-download and multiplatform messaging and calling app that uses internet connection to send text messages, voice messages, to share media, and to make video and voice calls. What made WhatsApp unique after its launch was its approach to combine traditional messaging with social media. Another strength of […] More