BOOST (BURST) CAMPAIGN
A boost campaign, also known as burst campaign, is a mobile marketing / user acquisition campaign type that focuses on increasing category ranking in a short span of time by driving huge volume of app downloads that boosts the visibility of a mobile app. The main aim is reaching organic app installs by increasing the category ranking and the visibility in overall charts. Boost campaigns drive incentivized traffic and downloads with a small cost in a short time.
Boost campaigns (burst campaigns) are not only for user acquisition but also for testing a new app with real users and for understanding the competitors. This is why it is a common user acquisition campaign type among indie developers and newly launched apps.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
780 Views
in Insights, News, Press Releases, Sponsored ArticlesHow Google Play’s User Metrics Could Hurt or Help Your App Performance
You may think your app is doing everything right. You’re including optimized metadata, polished creatives, decent conversion rates, and you think your app is performing perfectly. But if users aren’t sticking around, Google Play is taking notice, and your app could be silently slipping in rankings because of it. Google Play Store confirmed that a […] More
302 Views
in Deals and IPOs, NewsCrisp acquires Cantactix to deepen retail shelf analytics and expand CPG supply chain tools
Analytics platform Crisp has acquired Cantactix, a company specializing in category management and in-store shelf planning solutions. The deal marks Crisp’s sixth acquisition in the past year and underscores its ongoing push to enhance data-driven tools for consumer packaged goods (CPG) brands and retailers. Cantactix, which works with retailers and suppliers to streamline shelf and […] More
677 Views
in News, Product Launches & UpdatesHinge eyes in-app payment system to sidestep Apple’s App Store fees
Dating app Hinge is exploring the launch of its own mobile payment system in a bid to bypass Apple’s longstanding App Store commission model. The plan, according to CEO and co-founder Justin McLeod, could be rolled out before the end of 2025. Speaking on the Decoder podcast, McLeod outlined the company’s intention to introduce a […] More