ARPPU
ARPPU stands for Average Revenue per Paying User. It is a metric that measures the average revenue per every paying app user (through subscriptions, in-app purchases, or paid app downloads) in a given period. ARPPU is an important metric to help app owners to point out the characteristics of high quality users who spend money inside an app.
ARPPU = total revenue / # of paying users
(calculated by dividing total revenues by the number of paying users)
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in PC GamingThe 10 Best Open World Racing Games
Racing games that emerged in the 1970s push the boundaries of reality today and give players different feelings. These games offer players the opportunity to combine the pleasure of driving in different scenarios with adrenaline appeal to people of all ages. In this list, we’ve brought together the best open world racing games where you […] More
- in PC Gaming
The Best Action RPGs (2025)
Action role-playing games usually focus on the combat system. Battles are usually fought in real time. Players control only one character. Giving priority to battles causes details such as character to remain in the background. In this article, we have brought together the best action RPGs where you can feel all the dynamics of the […] More
The 9 Best iPad Apps for Business
In the dynamic landscape of modern business, having the right tools at your fingertips can be the key to unlocking unparalleled productivity and efficiency. Enter the realm of iPad apps, where innovation meets functionality, catering to the diverse needs of professionals across industries. In this article, we covered the best iPad apps for business, a […] More
