AD EXCHANGE
An ad exchange is an online marketplace where advertisers and publishers can buy and sell ad space in real time. Video ads, display ads, and mobile ad inventory are the most popular ones to be sold on Ad Exchanges.
Advertisers either use their own bidding technologies or demand side platforms (DSP) to buy from an ad exchange. Most Ad Exchanges like the Rubicon Project, AppNexus, and OpenX can function programmatically to allow advertisers and agencies to automate their buyings.
There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
The 13 Best Strategy Games for iPad
Strategy games are at the forefront of the game genres enjoyed by those who enjoy developing and implementing strategies. Strategy games with a lot of room for thought are games that require awareness. We’ve compiled a list of the best strategy games in a variety of genres, ranging from civilization management to war games. Here […] More
The 11 Best Two-Player iPhone Games
Two-player games on iPhones not only provide a fun way to pass the time but also foster social interaction and friendly competition. Whether you’re looking to team up with a friend or challenge them head-to-head, these iOS games promise hours of entertainment and excitement. From classic board games to intense multiplayer battles, here are some […] More
The Best iPhone Games of All Time
Curious about popular iPhone games? Then keep reading! We have reviewed and listed the most popular games you will enjoy playing on your iPhone. Our list includes well-known games such as Pokémon Go, Clash Royale, and Need for Speed: Shift, as well as many other games just waiting to be discovered. Here are the best […] More
