AD EXCHANGE
An ad exchange is an online marketplace where advertisers and publishers can buy and sell ad space in real time. Video ads, display ads, and mobile ad inventory are the most popular ones to be sold on Ad Exchanges.
Advertisers either use their own bidding technologies or demand side platforms (DSP) to buy from an ad exchange. Most Ad Exchanges like the Rubicon Project, AppNexus, and OpenX can function programmatically to allow advertisers and agencies to automate their buyings.
There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsIAB outlines roadmap to close CTV’s performance and measurement gap
IAB has released a comprehensive industry roadmap detailing how Conversion APIs (CAPI) could reshape CTV advertising by addressing one of the sector’s biggest challenges — proving measurable return on investment. The new report outlines a unified approach for brands, publishers, and ad tech partners to implement server-to-server data frameworks that deliver privacy-safe performance measurement. CTV […] More
Apple launches full web version of the App Store
Apple has rolled out a redesigned, fully navigable web version of its App Store, offering users a centralized online hub to browse apps across all Apple platforms — including iPhone, iPad, Mac, Vision Pro, Apple Watch, and Apple TV. The new site, accessible via apps.apple.com, introduces a modernized interface featuring a Today tab with editorial […] More
Everything Announced During the Fall Episode of The Android Show
Google’s Fall 2025 episode of The Android Show unveiled a wide range of updates centered on artificial intelligence, productivity, and extended reality, signaling a major step in the company’s AI-driven Android strategy. The announcements spanned across developer tools, app store operations, and hardware — with AI taking the spotlight throughout. AI Tools for Developers: The […] More
