AD EXCHANGE
An ad exchange is an online marketplace where advertisers and publishers can buy and sell ad space in real time. Video ads, display ads, and mobile ad inventory are the most popular ones to be sold on Ad Exchanges.
Advertisers either use their own bidding technologies or demand side platforms (DSP) to buy from an ad exchange. Most Ad Exchanges like the Rubicon Project, AppNexus, and OpenX can function programmatically to allow advertisers and agencies to automate their buyings.
There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
624 Views
in InsightsGenerative AI: The Emerging Focus of Antitrust Scrutiny Against Big Tech
For decades, Google’s dominance in online advertising and search has attracted scrutiny from regulators and publishers alike. But while billion-dollar fines and antitrust lawsuits have chipped away at its ad-tech empire, the next battleground is taking shape elsewhere: generative AI. Unlike traditional search results that link users to websites, generative AI features like Google’s “AI […] More
267 Views
in Deals and IPOs, NewsDidomi acquires Sourcepoint, expanding footprint in global privacy tech
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market. The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake […] More
764 Views
in News, Product Launches & UpdatesTikTok’s reportedly planning a U.S.-only ‘M2’ app as ByteDance nears sale to avoid ban
TikTok may soon sidestep its looming U.S. shutdown with a new ownership deal and an American-only version of the app, as the company races to comply with the Protecting Americans from Foreign Adversary Controlled Applications Act. According to a new report from The Information, TikTok’s parent company ByteDance is close to finalizing a sale agreement […] More