Millions of people visit Amazon for many purposes such as shopping, watching videos, listening to music and more. Amazon focuses on providing their customers with best experiences they have ever had. For Amazon, advertising is a very important part of their experiences.
Its advertising platform offers many self services solutions such as sponsored products, sponsored brands, sponsored display and Stores. It also supports display ads and video ads as well as custom ads.
DSP (Demand Side Platform) of Amazon Advertising offers their clients premium tools for purchasing ad placements both off and on Amazon.