U.S. spending on dating & social discovery apps hits $1.4 billion in 2022

U.S. downloads of Dating and Social Discovery apps continued to drop last year after the end of the pandemic-driven hype, while consumer spending maintained its upward trend, according to a new report from Sensor Tower.

In the fourth quarter of 2022, Dating and Social Discovery apps saw 18.9 million downloads in the United States, down 11% year-over-year. They generated 77.3 million installs during the whole year, which is also down 7% from 2021 figures.

While Google Play Store’s share in overall downloads increased by 8% last year, App Store’s share dropped by 17%.

Image Source Sensor Tower

Although Dating and Social Discovery apps saw less downloads in 2022, U.S. consumer spending on these apps reached $356 million in the last quarter, up 2% Y/Y, and up 47% from Q4 2021 figures.

The total spending during the whole year also rose 5% Y/Y to $1.4 billion. Similarly, Play Store’s share in revenue increased by 29%, while Apple’s share dropped by 4%.

Image Source Sensor Tower

Also Read: Dating App Download & Revenue Stats

Sensor Tower also revealed the Top 10 Dating and Social Discovery apps of 2022 by U.S. downloads and revenue.

In terms of downloads, Tinder, Bumble and Hinge continued to round out the Top 3 among dating apps, while Wizz became the No.1 Social Discovery app.

Image Source Sensor Tower

Tinder, Bumble and Hinge also rounded out the Top 3 when it comes to revenue, followed by Grindr, one of the most popular gay dating apps.

Meanwhile, Tagged was the No.1 Social Discovery app with the highest revenue, followed by Yubo.

Image Source Sensor Tower

Also Read: The Best Dating Apps for Android & iPhone

Feel free to check out Sensor Tower’s The State of Dating Apps in the U.S. report for more details.

Written by Maya Robertson


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