Twitter tests new shopping features to enable sales on its platform

First spotted by Matt Navarra, Twitter is testing a card format that includes a Shop button and directs users to the product page for shopping. The company confirmed to Techcrunch that it’s working on shopping features, with both paid and organic tweets. 

Matt Navarra had seen the experiment on an Android device.

“We’re…starting to explore ways to better support commerce on Twitter,” said Twitter Revenue Lead, Bruce Falck, during the Investor Day event last week.

“We know people come to Twitter to interact with brands and discuss their favorite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform,” he said.

As part of its plans for new ways to monetize its platform, Twitter announced ‘Super Follows’, a paid subscription model that charges members for exclusive content. Its tests on ecommerce features comes after Facebook’s increased investment on shopping features, including shopping in Reels and adding shopping tabs to homepage on the app

“This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovering, and quickly purchasing, a new skincare product or trendy sneaker from a brand you follow with only a few clicks.”

“This is the first of many experiments in the commerce space and we will enrich the experience as we learn more,” a spokesperson said.

Written by Sophie Blake


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