Data.ai’s new report revealed that average time spent in mobile pet-related apps increased by 75% year-over-year in the first quarter of 2022, marking a continued growth in pet apps usage since the beginning of the pandemic.
According to the market app analytics platform’s State of Mobile 2022 report, users in the United States spent an average of 28 minutes in the top 10 pet-related apps in Q2 2022, up 73% from the previous average of 16.3 minutes recorded in the same period of 2021.
Meanwhile, the Supermarket & Convenience Store category, which is also a subcategory of the LifeStyle genre, surpassed pet-related apps with an average of 32.5 minutes. However, another report from the company shows that grocery and pet apps are highly connected to each other. According to the report, Grocery Delivery Apps users in the United States were two times more likely to download a pet-related app than the average users in the country.
With the easing of travel restrictions and employees returning to offices, the rising demand for pet services such as pet sitting and boarding has led the Rover app become the number one title in the subcategory with 36.19 minutes users spent in it on average during the quarter. Rover was followed by Petfinder, HelloPet, Human-to-Cat Translator and MeowTalk Cat Translator respectively.
In terms of downloads, Chewy ranked No.1 in the Pets category generating 1.008.000 installs during the quarter, followed by Petco, Rover, Wag! and PetDesk.
Data.ai, formerly known as AppAnnie, recently shared another report revealing that gaming companies raised $2.6 billion in the first quarter of 2022.