Threads User and Revenue Statistics (2024)

Meta’s Threads, which attracted 10 million signups in the first seven hours of its launch, enables users to submit brief text messages of up to 500 characters, add links, photographs, and videos for up to five minutes, and communicate with other platform users by like, reposting, and reacting to their postings. The microblogging app, which was published on July 5, 2023, attracted great attention from the first hours and managed to reach a serious part of Twitter’s user base. In this article, you will find the most up-to-date statistics on Threads, which does not currently use revenue sources such as advertising.

Threads Usage Statistics

• Meta’s Threads has surpassed 200 million active users, just a day after CEO Mark Zuckerberg hinted at this milestone during the company’s Q2 2024 earnings call.
• During Meta’s Q1 2024 earnings call in April 2024, Mark Zuckerberg announced that Meta’s Threads has surpassed 150 million monthly active users, marking an increase from 130 million in February.
• In April 2024, Threads in the US had an estimated average of 28 million daily active users, showing a substantial 55% increase from December when it averaged 18 million daily users.
• Meta’s Twitter-like microblogging app Threads has amassed more than 10 million signups within 7 hours of its launch on the App Store and Play Store in over 100 countries.
• As of July 17, 2023, Threads has one-fifth of Twitter’s weekly active user base. 
• Threads has surpassed 100 million sign-ups in just five days of its launch, breaking the previous record of ChatGPT, which reached 100 million monthly users in just under two months.

• On Tuesday and Wednesday (11–12 July 2023), the number of daily active users on Threads plummeted by 20% from the previous Saturday, and the amount of time people spent on it decreased by 50%, from 20 minutes to 10 minutes.
• Threads has now amassed 150 million users globally, surpassing Niantic’s well-known game Pokémon Go, which previously held the record for amassing 150 million users in the quickest amount of time, by about 5.5 times.

Threads Revenue Statistics

• Instagram is preparing to bring its branded content tools to Threads to enable marketers to collaborate with influencers. 
• By 2025, Threads, according to an analyst at Evercore ISI, may provide $8 billion in revenue to Meta.